N2Growth Blog
APRIL 7, 2011
The Dissenting Position : The stance of the risk adverse is there is little to be gained, but the potential for much to be lost in social media initiatives involving C-level executives. Social media also allows you access to business, market, and competitive intelligence in real time. .
Harvard Business Review
NOVEMBER 26, 2013
The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. That competitive intelligence can not only help individual salespeople become more effective, it can also help your company make better strategic decisions. But the past is over.
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Harvard Business Review
JANUARY 26, 2016
For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields. We received 236 responses from 21 industries in U.S.
Harvard Business Review
NOVEMBER 25, 2015
Oddly enough, Eat24’s biggest break came when they left Google and Facebook as marketing platforms after advertising rates rose. The marketing expense was 90% cheaper than on Google, Facebook, and Twitter – after all, lots of companies don’t want to advertise on porn sites – but the exposure was 200% higher.
Harvard Business Review
MAY 1, 2014
Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Use social media.
Harvard Business Review
JUNE 13, 2017
Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data.
Great Leadership By Dan
NOVEMBER 6, 2007
I always led from a position of knowledge. While all of these tools can be effective (and often very expensive and time-consuming), they should not be used as a substitute for open, honest discussion between a executive and those that are in a position to observe their behavior in a variety of settings.
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