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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

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Possibility Maximizer: The Conference Board

Sales Wolf Blog

Equal Employment Opportunity Commission (EEOC) Uniform Guidelines on Employee Selection Procedures (1978) Uniform Guidelines on Employee Selection Walk The Talk The Dash, The Race, and Management, Training and Development Resources Workforce Management: information on employment law, human resource development and human resource management.

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Complimentary Resource – Talent Management Helps Small Companies Make Big Moves

Strategy Driven

Download SuccessFactors’ new white paper, “ Small & Sophisticated: Unique Possibilities of Integrated Talent Management in Small Businesses ,” and find out how! Cut costs: Help your managers and employees spend less time shuffling paper and more time doing real work.

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4 Roles Every Marketing Organization Needs Now

Harvard Business Review

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

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Analytics Training Isn’t Enough to Create a Data-Driven Workforce

Harvard Business Review

At a high level, a competency center is a collection of domain experts who are given a goal to improve agility, foster innovation, establish best practices, provide training (and mentoring), and be a communications engine. Create a leadership and development portal. Then ask them to create a personal development plan.

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Technical Experts Need to Get Better at Telling Stories

Harvard Business Review

In my experience, startup and technical business leaders don’t tell their innovation stories well. So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people.