Harvard Business Review

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

Marketing 11

Marketing Organization Content Storytelling 11

Strategy Driven

MAY 7, 2012

Write an industry white paper. White paper, or brochure? Leadership Inspirations – A Call for Innovation. Get in front of people who can say yes to you and become known as an expert. Write about how your industry does that and EVERYONE will want to read it (and meet with you). A legacy of insight.

White Paper 50

White Paper Reputation Customer Loyalty Seminar 50

Harvard Business Review

APRIL 13, 2018

In my experience, startup and technical business leaders don’t tell their innovation stories well. So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people.

Press Release 14

Press Release Storytelling White Paper Magazine 14

Harvard Business Review

AUGUST 3, 2017

At a high level, a competency center is a collection of domain experts who are given a goal to improve agility, foster innovation, establish best practices, provide training (and mentoring), and be a communications engine. Then ask them to create a personal development plan. Build certification into your training.

Training 11

Training White Paper Agility Mentor 11

Harvard Business Review

MAY 22, 2018

Data-Driven Marketing. Marketing and sales: offline vs. online. Brand marketing and the car buying experience have always been integral to being a premium automotive brand, and the majority of those crucial interactions have already moved online. Marketing and sales: emotional vs. experiential. Insight Center.

Automotive 8

Automotive Brand Technology White Paper 8

Harvard Business Review

JULY 14, 2017

Singapore has overtaken Silicon Valley as the world’s innovation hub after FDA regulation prompts a brain drain from California. Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index.

Stephenson 15

Stephenson White Paper Real Estate Hedge 15

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. But if that's the focus, it's surely misplaced. The German car site motor-talk.de

White Paper 11

White Paper IPO Media Film 11

Harvard Business Review

OCTOBER 30, 2017

Innovation at GE was on a roll. Since then Flannery has replaced Immelt’s vice chairs responsible for innovation. ” Instead of lean innovation programs, there is a mandate to cut $2 billion in expenses by the end of next year, lift profits, and raise the dividend. Then it wasn’t. Comstock is out.

Ries 8

Ries Long-term Short-term Price 8

Rajesh Setty

NOVEMBER 23, 2008

Introducing the Service Maturity Model – White Paper (PDF) Service Performance Insight is in the final stages of accepting participants for the upcoming PS Maturity Benchmark report which will be published in January, 2009. Posted in the Announcement category.

Maturity 28

Maturity Participative Benchmarking Licensing 28

Harvard Business Review

SEPTEMBER 4, 2012

With interest rates at historic lows, market volatility, political uncertainty, the European crisis, severe commodity price fluctuations, and other unpredictable market conditions, corporate brands and executives have been understandably inclined to sit on the sidelines. But history shows that cash cannot sit idle indefinitely.

Intangible Assets 8

Intangible Assets Venture Capitalist White Paper Real Estate 8

Harvard Business Review

FEBRUARY 2, 2012

has a new "white paper" out with the rah rah title, " Financial Services: Safer & Stronger in 2012." It drives hard work, innovation, and the success of the capitalist system. But in financial markets, it's problematic. The Financial Services Roundtable, the lobbying group for the biggest financial companies in the U.S.,

Finance 14

Finance Motivation White Paper Banking 14

Harvard Business Review

AUGUST 30, 2018

IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. The closer you get, the better off you are. That’s what we help our clients do. Angelia Herrin, host.

Agility 8

Agility Content CIO Banking 8

Harvard Business Review

APRIL 23, 2012

If you had zilch , you'd have to be more innovative, more passionate, and more creative. Boards that look more like their target market have a better understanding of their target market. The Teach for America board includes teachers, and parents of kids in public schools — members who represent diverse markets.

White Paper 11

White Paper CTO Diversity Constraint 11

leaderCommunicator

SEPTEMBER 12, 2013

While I’m a big proponent of innovating with social media strategies, the days of the Wild West are – in a word -- over. For sample competencies, feel free to read our white paper at www.sme-squared.com. What all these communicators have in common is the need for consistent definitions of social media competencies. About Mark.

Wilde 165

Wilde Media White Paper McKinsey 165

Harvard Business Review

MAY 8, 2012

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). Right now, the market price of carbon is very low, so Microsoft is charging a small amount per ton. It's innovative and committed, but it also points to a massive global failure of leadership on climate policy.

Price 14

Price P&L White Paper Energy 14

Harvard Business Review

JUNE 16, 2015

And as an HBS white paper points out, even some of today’s most mainstream executives — from the CTO to even the CFO — were once just new positions created to deal with “significant opportunities and risks emerging from technological or social disruptions.”

Constraint 8

Constraint Supply Chain Resources Operations 8

Harvard Business Review

JUNE 19, 2015

“Organizations need to keep changing, adapting, and innovating,” he says. “You can’t expect to write a white paper and slap it on people’s desks.” “That’s the language of marketing,” says Butman. ” It may be difficult, but it’s also a vital skill to master.

Project 8

Project Restructuring Hotels Case Study 8

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Becca has also acted as the product marketing manager for a wide array of technology solutions.

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

AUGUST 23, 2012

I think our brightest engineers can develop innovative privacy-enhancing technologies which will enable new techniques for data analytics that minimize costs to privacy. The only way we will buy this time is if companies learn to say, "no" to some of the privacy-invading innovations they're pursuing. Why E-mail Marketing Is King.

White Paper 14

White Paper Information Report Learning-by-Doing 14

Harvard Business Review

JANUARY 5, 2018

The threats that climate change poses to business, markets, and, indeed, capitalism are peculiarly hard for most top teams to spot, let alone act on. Such market dynamics behave like vortices — a whirlwind in the air, or a whirlpool in water. Imbibe the data. A growing number of indices now show the trajectory.

Execution 8

Execution White Paper Shaw Price 8

Harvard Business Review

AUGUST 1, 2017

In my experience, legacy managements too frequently misunderstand recommenders’ role in driving innovation and cultural change. They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms.

Engineering 8

Engineering Company White Paper Cooper 8

Harvard Business Review

JANUARY 14, 2016

economy, according to white paper issued by 2015 Strategic Innovation Summit: Enabling Economies for the Future at Harvard University. Entrepreneurs creating gazelles pair fresh ideas with vision and know-how to innovate, launch concepts, and develop a viable business. Local Support. economy over the next five years.

Company 8

Company Content White Paper Entrepreneur 8

N2Growth Blog

MAY 17, 2010

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. And he was considered an expert!

Blog 291

Blog Leadership Consultative Follow-up 291