In the CEO Afterlife

JULY 10, 2011

Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 112

CEO Productivity Products Company 112

Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. To be fair, the ‘act early’ ethic prevails in corporate cultures that worship entrepreneurial thinking. Information doesn’t necessarily mean understanding.

Power 100

Power Competitive Advantage Airlines Information 100

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Sean McGrath – Human Resources Vice-President World Bank Group. Co-author: Predictable Magic.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

FEBRUARY 6, 2012

If you do, you need to reassess your values and ethics. When you consider making a suggestion or a decision in the presence of a senior executive, do you always consider its impact on your career? You owe it to yourself.

Career 199

Career Management Mentor Brand 199

In the CEO Afterlife

MARCH 28, 2012

Other than ensuring an ethical environment in the organizations they govern, I suspect today’s Boards still don’t give culture the attention it deserves. Like most Boards, they were more interested in hearing about profit, financial ratios, efficiencies, headcounts, labor climate and strategic initiatives.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131

In the CEO Afterlife

APRIL 13, 2015

Easily definable” is the element within visions that facilitates the ethic of simplicity, and doing less, better in this complex world of business. When leadership foresight is compelling, inclusive, and easily definable, people want to be a part of it; they want to follow their leader to that place.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. This top management ethic is essential to brand resilience. The ramification is clutter, the arch enemy of brand identity.

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. In just three years, our sales declined by 50% despite maintaining market share. Human Resources.

Brand 140

Brand CEO Long-term Crisis 140