Remove Ethics Remove Marketing Remove Power Remove Public Relations
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

Are You A Super-Connector?

Rich Gee Group

Restauranteurs, headhunters, lobbyists, fundraisers, public relations people, politicians, and journalists are the best super-connectors because it’s their job to know EVERYONE.&# I have introduced you to each other with the highest of ethics and earnestness. recent posts 3 Tips To Take More Powerful Notes During Meetings.

Licensing 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leadership Strategies: Are You a Davos Woman?

Women on Business

By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. Yet, we still need to use our innate power to keep moving forward. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.

article thumbnail

Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

In the masculine model of success, power and prestige take precedence, compassion, and long term consequences are secondary. I believe that as women, we have a major task to help combine the power of the masculine with the caring of the feminine. Think about our world at this time. It is not that one is better than the other.

article thumbnail

Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

article thumbnail

The Homecoming Queen Grows Up (kinda)

Women on Business

Some of the strongest most powerful women I know–when pushed–will tell me that there is still that little inner Miss Congeniality inside them. Being true to your principles and ethical background almost always leads to being “liked&# for the right reasons, and by the right people. The answer is obvious.

article thumbnail

WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.