Film, Incentives and Marketing - Leadership Digital

Are Your Employees Mad As Hell and Not Going to Take It Anymore?

Tanveer Naseer

OCTOBER 25, 2011

Quitting your job is not something most employees would consider doing in light of today’s weak job market. After all, if you make it clear that the expectations you have of your employees is that they are going to screw up or damage the company’s reputation, what incentive do they have to do otherwise?

Uncertainty

Uncertainty Bottom-up Goal Motivation

How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business Review

AUGUST 31, 2017

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Content

Content Film Strategy Incentives

A Smart Example of an Integrative Strategy

Harvard Business Review

DECEMBER 10, 2010

An example of this integrative approach comes to us from Piers Handling, who runs the Toronto International Film Festival. When he took the helm, it was not even the #1 film festival in Canada. The presence of the stars and the announcement of a big award draw media attention to the films and make the industry happy.

Examples

Examples Film Strategy Incentives

Aging Societies Should Make More of Mentorship

Harvard Business Review

JULY 6, 2016

The past year brought a rich array of films depicting connections between a wise, older mentor and a younger person in need of sage guidance, in ways that often defied gauzy stereotypes, from art-house movies like Lily Tomlin’s Grandma to blockbusters like Star Wars: The Force Awakens.

Film

Film Mentor Education Fashion

Using M&A to Increase Your Capacity for Growth

Harvard Business Review

JULY 13, 2016

In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. of your market cap to about 25%—Pixar was about 10% of Disney. Stay the exploratory course.

Film

Film Merchandising Creativity Short-term

A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

OCTOBER 26, 2011

This same trend is now playing out in the solar energy sector: yesterday's startups FirstSolar and SunTech are becoming today's acquirers, and GE's acquisition of thin-film solar company PrimeStar Solar earlier this summer is intended to allow the giant to go head-to-head with FirstSolar for the thin-film market.

Energy

Energy Finance IPO Biotechnology

New Research: Rituals Make Us Value Things More

Harvard Business Review

DECEMBER 12, 2013

At Google, for example, new employees have a ritual now made famous by the Vince Vaughn/ Owen Wilson film The Internship – they wear beanie hats in the Google logo colors with propellers on top that say “Noogler.” So when you’re thinking about how to market a product, consider how you might add a bit of ritual to the experience.

Norton

Norton Film Brand Participative

How Corporate Venture Capital Helps Firms Explore New Territory

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it''s a wonder we have any innovative products at all. They illustrate the range of programs that companies should be implementing to stimulate innovation and shepherd ideas toward marketable products. It''s like that. You can see why: For decades in the U.S.,

Venture Capitalist

Venture Capitalist Venture Funding Innovation Incentives

How Corporate Venture Capital Helps Firms Explore New Territory

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it’s a wonder we have any innovative products at all. They illustrate the range of programs that companies should be implementing to stimulate innovation and shepherd ideas toward marketable products. It’s like that. You can see why: For decades in the U.S.,

Venture Capitalist

Venture Capitalist Venture Funding Innovation Incentives

Why Business is Stuck on Income Inequality

Harvard Business Review

JANUARY 26, 2011

Martin Sorrell, the CEO of advertising and public relations giant WPP, was just at the Sundance Film Festival, where he saw a documentary called The Flaw. Financial market deregulation, tax-code changes, and all manner of other policy choices in the have promoted inequality in the U.S., as Jacob S.

Porter

Porter Trends Policies Film

Will China Bring Your Firm New Owners, Partners, or Competitors?

Harvard Business Review

MAY 13, 2014

and other developed markets? For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain. Will Chinese production houses be able to close the knowledge gap and begin producing international blockbuster films of their own? In the U.S.,

Automotive

Automotive Long-term Operations Globalization

The Inevitable Disruption of Television

Harvard Business Review

AUGUST 27, 2012

Initially, these innovations are adopted only by the least demanding industry consumers or those who couldn't afford to participate in existing markets (like the college students who use Reddit to find entertaining Youtube videos instead of paying for HBO). A savings of 20-30% off the total bill just isn't enough of an incentive to opt-out.

Rogers

Rogers Telecommunications Disruptive Innovation Innovation

The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand

Brand Analysis Advertising Software

The Costs of India’s Annual Budget Guessing Game

Harvard Business Review

APRIL 6, 2016

“One of the great things about India is its ability to over-celebrate everything from weddings to rain to the latest Rajinikanth film. ” Companies are often wooed by multiple countries with tempting incentives. To the outsider, it’s the great Indian spectacle. Working across borders.

Budgeting

Budgeting Cost Globalization Sharpe

Staying Human in the Robot Age

Harvard Business Review

OCTOBER 6, 2015

In Don Siegel’s 1956 film shocker Invasion of the Bodysnatchers a California doctor becomes convinced that his patients are being taken over by alien replicants. More and more of human lives are marketized and commodified on technology platforms. Is that likely under today’s incentives? ” Commodification.

Film

Film Drucker Technology Kahneman

Leadership Digital

Are Your Employees Mad As Hell and Not Going to Take It Anymore?

How Netflix’s Content Strategy Is Reshaping Movie Culture

Trending Sources

A Smart Example of an Integrative Strategy

Aging Societies Should Make More of Mentorship

Using M&A to Increase Your Capacity for Growth

A Quiet Revolution in Clean-Energy Finance

New Research: Rituals Make Us Value Things More

How Corporate Venture Capital Helps Firms Explore New Territory

How Corporate Venture Capital Helps Firms Explore New Territory

Why Business is Stuck on Income Inequality

Will China Bring Your Firm New Owners, Partners, or Competitors?

The Inevitable Disruption of Television

The Big Picture of Business – The Realities of Branding… Slogans that Mislead

The Costs of India’s Annual Budget Guessing Game

Staying Human in the Robot Age

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