Kevin Eikenberry

OCTOBER 11, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Five Reasons Stories are a Powerful Communication Tool by Kevin Eikenberry on October 11, 2010 in Leadership , Leadership Communication , Learning We all grow up with stories. Stories build connections.

Tools 208

Tools Power Storytelling Bond 208

Jesse Lyn Stoner Blog

JULY 8, 2013

My insight on the topic is based on the corporate storytelling work I do on transformational leaderships as well as storytelling for influence and engagement. You see, in storytelling, as noted by Aristotle, there must be logos (logic), ethos (ethics, credibility, values) and pathos (emotions).

Storytelling 183

Storytelling Katz Magazine Tactics 183

Eric Jacobson

JANUARY 1, 2018

Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.

Storytelling 59

Storytelling How To Tools Books 59

CO2

APRIL 1, 2022

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. Too often, the focus turns to profit.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. Too often, the focus turns to profit.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Eric Jacobson

SEPTEMBER 5, 2016

Storytelling is a skill. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. Storytelling is a powerful tool. And in the chapter on emotion, I address the other major area of storytelling abuse: emotional manipulation.

Storytelling 50

Storytelling How To Tools Books 50

CO2

JULY 31, 2012

Klout measures your level of influence online. Assess Your Leadership Style (Part 4). Creating a Personal Marketing Plan (Part 8). Resumes & the Art of Storytelling (Part 10). How much Klout do you have? Just generating online content isn’t enough; people have to engage with your content.

Storytelling 92

Storytelling Human Resources Leadership Styles Content 92

CO2

JULY 18, 2012

They want to see your circle of influence, since your ability to get things done as an executive is often dictated by who you know. Assess Your Leadership Style (Part 4). Creating a Personal Marketing Plan (Part 8). Resumes & the Art of Storytelling (Part 10). How does your LinkedIn profile look?

Storytelling 90

Storytelling Leadership Styles Video Influence 90

Kevin Eikenberry

OCTOBER 25, 2010

Radical Management, though not succinctly defined by the author, is an approach to leadership and management that leads to greater job satisfaction, higher productivity, client delight and continuous innovation. Stephen’s use of story throughout this book is one of its strengths.

Management 150

Management Open-book Workshop Video 150

N2Growth Blog

SEPTEMBER 19, 2010

With the plethora of reading material on the market today it is not a simple thing to make sure that you’re covering all the bases in a time efficient fashion. My recommendation is simple, if you want to increase you income, your impact or your influence, then I would suggest you increase your reading. and college.

Blog 419

Blog Open-book Library Learning-by-Doing 419

CO2

AUGUST 1, 2012

Klout measures your level of influence online. Assess Your Leadership Style (Part 4). Creating a Personal Marketing Plan (Part 8). Resumes & the Art of Storytelling (Part 10). In addition to following these four tips, pick up a copy of Never Eat Alone. How much Klout do you have? Discover Your Strengths (Part 3).

Information 97

Information Tips Storytelling Content 97

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. The 12 Essentials Church Marketing and Communications are: Vision Identification. Creative Leadership. External Marketing. Storytelling Principles. Social Media.

Storytelling 54

Storytelling Audience Brand Long-term 54

Harvard Business Review

JUNE 4, 2018

Thoughtfully managed, recommendations can prove far more valuable to marketers than for the customers they ostensibly serve. Recommendation engines not only generate useful data for analyzing customer desires; they can be harnessed to make tactical and strategic recommendations for marketers. Data-Driven Marketing.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Kevin Eikenberry

NOVEMBER 4, 2012

By Jonah Sachs I’m not sure what recommendation put this book on my Kindle, but as a leader, communicator and marketer, I’ve long known the power of story and have long wanted to improve my skills in this area. So the book made it to my Kindle, and to the top of my reading list, [.].

Books 186

Books Marketing Skills Power 186

Rajesh Setty

JULY 16, 2013

Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. This is where the need for learning the fundamentals of storytelling becomes key. Amplify means to extend the reach of your offering. How do you do this?

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

DECEMBER 15, 2015

Content marketers have started to tell stories with data, and best practices are quickly emerging. When I work on a data-driven content marketing project, I like to start by imagining my dream headlines or tweets: the discoveries that I would love my data to yield. jennifer maravillas FOR HBR. Finding your story. Look for surprises.

Content 8

Content Marketing White Paper Media 8

Harvard Business Review

JULY 30, 2014

And fortunately, everyone has the ability to become a better storyteller. “ Here’s how to use storytelling to your benefit. Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them? But when the storyteller talks about how great they are, the audience shuts down.”

Storytelling 17

Storytelling How To Audience Letter 17

Harvard Business Review

DECEMBER 17, 2012

How can brands nimbly navigate the difficult waters of increasingly fragmented markets ? Thus, transbranding is using brands to connect and effectively move between divergent markets. Branding has always been an important part of marketing strategy, since many consumers use brand attributes to determine their purchasing decisions.

Brand 15

Brand Storytelling Marketing Media 15

Harvard Business Review

AUGUST 22, 2011

They were internally focused, their speed-to-market was down, and they couldn't find a good balance between serving customers well while making healthy margins. This tends to influence strategy, decision-making and behaviors at executive levels, but often isn't well articulated for employees. Tell a story. Stories and experiences will.

Strategy 15

Strategy Education Content Storytelling 15

Harvard Business Review

OCTOBER 5, 2015

In traditional marketing communications, a well-informed brief will shape a human-driven strategy and insight-guided planning process. Smart cross-functional teams cull through ideas on the best ways to find and influence consumers to embrace a particular perception or take a specific action. Marketing strategies.

Media 8

Media Advertising Audience Technology 8