Management Marketing Marketing Strategy Maturity 
In the CEO Afterlife
APRIL 23, 2012
Admonished by my mother and father for unsportsmanlike behavior, I eventually matured and forged a stiff upper lip in defeat. For most of my career, I operated within intensely competitive arenas where fractions of market share points were worth millions of dollars. Today, RIM struggles to maintain 5% of the market.
Harvard Business Review
SEPTEMBER 17, 2014
Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.
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Harvard Business Review
DECEMBER 13, 2017
Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Running design sprints. Company Fit.
Harvard Business Review
JULY 30, 2013
In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 80-90% software products vs. 40-50% advertising products) and company maturity (e.g.,
Harvard Business Review
OCTOBER 11, 2016
“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. These persona-oriented profiles make it easier to market content to specific target groups, and help you find the right talent.
N2Growth Blog
SEPTEMBER 14, 2010
Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. On with the interview… Mike Myatt: For our readers not familiar with your background, could you give us a brief Bio?
Harvard Business Review
JANUARY 26, 2017
According to an assessment of over 700 sales professionals and senior executives conducted by GrowthPlay — a sales-focused consulting firm where one of us is Managing Director — the problem stems from gaps between the perceptions, attitudes, and information flows between executives and sales reps.
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