Management Marketing Operations Stage-Gate 
The Horizons Tracker
AUGUST 11, 2021
After all, hugely successful people, such as Bill Gates, Steve Jobs, and Mark Zuckerberg famously didn’t finish college before building their hugely successful businesses. The course covers market research, refining your business plan, funding a startup, and promoting your business. “In some states, it exceeded 50%.
In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. A vast number of famous brand names need brand surgery.
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Leading Blog
NOVEMBER 3, 2023
Between surging demand, labor shortages, outdated air traffic management, and travel reservation I.T. That’s a shame because the aviation industry as a whole still continues to be an industry model for how to operate with extremely high reliability despite having a highly fragmented set of organizational entities. In the U.S.,
Mills Scofield
NOVEMBER 18, 2011
In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world. So into the “Scoping” stage we go and the learning begins.
Harvard Business Review
NOVEMBER 12, 2012
In some of these markets, minorities are in fact the majority. I'm a product of a market like this. While political operatives have their own lessons to learn from the 2012 electoral results, marketers need to utilize some of the same strategies Obama used to win a second term — particularly in his appeal to minorities.
Harvard Business Review
NOVEMBER 6, 2018
Data science for humans: the consumers of the output are decision makers like executives, product managers, designers, or clinicians. Decision scientist: Decision makers (executives, business leaders, product managers), data engineers, software engineers responsible for the applications generating data.
Harvard Business Review
JULY 17, 2012
As a marketing strategist who's worked on turnarounds for both businesses and elected officials, I think it's the former. For Yahoo, her appointment could be their version of Bill Gates' famous realization in 1995 that Microsoft had missed the boat on the Internet and, from that moment forward, would make it their primary strategic focus.
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