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Promoting Your Business like a Pro: 5 Press Release Writing Mistakes to Avoid at All Costs

Strategy Driven

A well written press release can earn plenty of valuable exposure for a business or other organization. Unfortunately, many press releases feature faults that make them less effective than they could be. Five Press Release Mistakes the Pros Never Make. A Well Established Tool With Plenty of Uses.

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7 Ways to Ensure Your Startup Gets the Media Attention It Deserves

Strategy Driven

While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media. An effective press release is short and sweet at approximately 400-600 words. However, that’s not the only opportunity to use content marketing to your advantage.

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The Benefits Of Video Marketing Every Entrepreneurs Needs To Know

Strategy Driven

Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. Users have made their preferences clear, and now it is time for marketers to listen. However, you may worry that creating video content is expensive compared to, say, blogs, or press releases. You need video to succeed online.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Usually sponsors have more senior positions than mentors, and it is their responsibility to advocate for an individual and pull them up the ranks to a top level position in the company. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

And as women, we can learn a great deal about how we behave in the work world; not to imitate our male counterparts, to align with them in positive, productive ways. Related posts: The Positive Side of Workplace Politics Post by Jane K. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail.

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5 Ways To Use Content Marketing To Grow Your Company

Strategy Driven

Content marketing is a great way of creating brand awareness and improving your business’s credibility. As the name ‘content marketing’ implies, this method of marketing is all about generating content whether that be written or recorded on video. Here are just a few examples of content marketing. All rights reserved.

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Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

By Bonnie Marcus This past week I had the opportunity to not only attend the MA Conference for Women, but also to participate in a leadership panel about women and corporate board positions. Board positions often help widen your web of influence and acquaint others with your expertise and talent.