Strategy Driven

MAY 29, 2015

To succeed, it needs to be more than an advertising and direct marketing campaign. Business relationship building is considered an ongoing process, not a "once in awhile" action or marketing gimmick. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. First Attempts. Mistakes, Successes & Lessons.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You must have both a Sales Plan and a Marketing Plan as sub-sets of your Strategic Plan. Advertising is a process, part of marketing and a cousin of sales.

Strategic Planning 82

Strategic Planning Advertising Consultative Planning 82

Strategy Driven

AUGUST 3, 2012

Branch 5: Sales strategy, sales training, marketing strategy, customer service, advertising, direct marketing, public relations, special events, video production, promotional specialties, graphic design-production and website design-production. Copyright 2007-2012 by StrategyDriven, Inc. Consider leaving a comment!

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 8

Company Direct Marketing Execution Taylorism 8

Harvard Business Review

FEBRUARY 25, 2015

Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. And it’s not just the financial results that are impressive — Huffington Post has won a Pulitzer Prize, as has Politico, a news organization launched in 2007. Aren’t they?

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

OCTOBER 18, 2012

It released a record-large (for 2007) dataset, with about 480,000 anonymized users, 17,770 movies, and user/movie ratings ranging from 1 to 5 (stars). Such a list would be very valuable, given the costs of the marketing and inducements it would save. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8