2011 Finance Marketing Review 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
First Friday Book Synopsis
JUNE 1, 2012
Value: The Four Cornerstones of Corporate Finance Tim Koller, Richard Dobbs, and Bill Huyett John Wiley & Sons (2011) How executives can make much better decisions – “even as markets, economies, and industries change around them” All organizations need a solid foundation on which their executives can base their most important decisions about strategy, (..)
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Management Excellence
MARCH 18, 2011
Fair warning: I take a broad view of management, so my selections will range from leadership to innovation to finance and personal development and beyond.
Women on Business
JANUARY 4, 2011
By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? The study was conducted by administering a standard psychological test that measures the tendency to feel guilt to 150 workers at a Fortune 500 firm and compared the results with their performance reviews. The findings?
Management Excellence
FEBRUARY 18, 2011
Fair warning: I take a broad view of management, so my selections will range from leadership to innovation to finance and personal development and beyond. Every Friday, I share three thought-provoking management posts for the week.
Women on Business
DECEMBER 28, 2010
The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.
Women on Business
NOVEMBER 23, 2010
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