2011 Globalization Human Resources Marketing 
In the CEO Afterlife
NOVEMBER 27, 2011
Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. Leadership.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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In the CEO Afterlife
APRIL 17, 2011
by John • April 18, 2011 • Branding , Marketing • 0 Comments. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Human Resources. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011.
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2011, Kodak made the list of Top 10 Fortune 500 Employers With Older Workers, called out for employing a disproportionately high percentage of mature workers.
Chart Your Course
AUGUST 21, 2013
2) Operating margins increase: According to the Towers Watson 2012 Global Workforce Study, companies with the highest sustainable engagement scores had an average one-year operating margin of 27% (vs. 14% for companies with traditional engagement and 10% for those with low engagement).
In the CEO Afterlife
AUGUST 1, 2011
by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. Combe also claim to be enjoying global growth. In the CEO Afterlife. Leadership.
In the CEO Afterlife
AUGUST 29, 2011
by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. In the CEO Afterlife.
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