Harvard Business Review

JUNE 12, 2014

Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. How much would it cost to have similar media coverage through a traditional advertising campaign? AdvertisingAge reports that in 2012, Samsung increased its U.S. billion requested).

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

OCTOBER 19, 2015

But that policy came at the cost of badly degraded incentives for providers to invest in new technologies, leaving the EU with minimal cable Internet, fiber-optic networks, or high-speed mobile broadband. Since 1996, and even during the most recent recession, private network operators in the U.S. At least for voice services, the U.S.

Price 8

Price How To Policies Report 8

Harvard Business Review

JUNE 13, 2018

They rely on these and other subscription services for a personalized combination of professionally produced and user-generated programming, created with new, low-cost production and distribution technologies. New forms of content, new distribution technologies, and new business models are emerging at a dizzying pace.

Media 8

Media Content Video Price 8

Harvard Business Review

AUGUST 20, 2014

To do so, it had to come up with a brand of management all its own, centered around “people analytics,” a quantitative approach to hiring and operations. Earlier this year, Google’s SVP of People Operations, Laszlo Bock, wrote about its latest “people analytics” experiment. That’s just a sampling.

IPO 14

IPO Management Engineering Innovation 14

Harvard Business Review

JANUARY 9, 2017

Indeed, the creation of human tasks in the wake of technological advancement has been a part of automation’s history since the invention of the machine lathe. Remember that classic moment in the 2012 presidential campaign when Mitt Romney uttered the phrase “ binders full of women ”?

Content 8

Content Trends Media Advertising 8

Harvard Business Review

DECEMBER 2, 2013

If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.

Marketing 11

Marketing Teamwork Technology Information Technology 11

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions. Price versus Value. 800 Pound Gorilla.

Telecommunications 15

Telecommunications Price CRM Long-term 15

Harvard Business Review

APRIL 7, 2016

.” Such innovative solutions have paid off: Fortune magazine recently named Highfive to its list of the 10 Best Small Workplaces in Technology. Genesys, a pioneer of customer experience and call center software, has offices across the globe, and it’s growing quickly, having acquired 10 companies since 2012.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

OCTOBER 12, 2016

billion has been hacked from the Boleto Bancário, a payment method managed by the Brazilian Federation of Banks, since 2012. They tend to operate in disciplined networks on a larger, international scale. According to an investigative report carried out by the RSA research group, the equivalent of about $3.75

Company 8

Company Banking Information Advice 8

Harvard Business Review

JANUARY 4, 2013

It is estimated that they currently have about seven thousand of them (and Congress asked for about $5 billion worth of more drones in 2012). What makes it all that more interesting, is that those fictional numbers aren't even close to the staggering reality of how many drones are in operation.

Supply Chain 8

Supply Chain Venture Funding Industry Real Estate 8

Harvard Business Review

NOVEMBER 6, 2015

Yet ad blockers have been around almost as long as online advertising — certainly as long as we’ve had browser add-ons and extensions. But that’s what you get when you visit most advertising-supported commercial websites, whether you want it or not. Google followed in 2012. Insight Center. In a word, tracking.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions. Price versus Value. 800 Pound Gorilla.

Telecommunications 8

Telecommunications Price CRM Long-term 8

Harvard Business Review

OCTOBER 26, 2012

According to a 2012 survey by Jobsite, 54% of recruiters use Twitter, 66% Facebook, and a whopping 97% LinkedIn, as recruitment tools. If you've ever shopped for a pair of shoes on Zappos and then seen those same shoes advertised to you the next time you visit Facebook, this has already happened to you.

Reputation 10

Reputation Hotels Media Advertising 10

Harvard Business Review

APRIL 28, 2015

Ask anyone in technology. Instead, they’re taught to focus on their income statement and optimize their operations around preserving profitability. And today, the nearly two billion user profiles it captured serve as the backbone for one of the largest advertising businesses ever created. It’s as simple as that.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

OCTOBER 2, 2012

When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. Think about that.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

DECEMBER 13, 2017

Quarterly profits have only increased 5% since 2012 , but investors’ valuations of those profits (as measured by earnings per share) has increased 59% over the same period. The shift in patenting policy was not to protect innovations, but rather to license them and/or to use them as chips to gain access to other firms’ technology.

Short-term 8

Short-term Decentralization Company Trends 8