2012 Film Marketing Technology 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2012, the company filed for Chapter 11 bankruptcy protection. I believe the answer is yes. So how do we lead this generation of rookie talent?
Coaching Tip
JULY 16, 2015
Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. Kodak's technology was also far ahead of Fujifilm's. From the 1980s into the 1990s, a persistent struggle with Kodak was waged for world market share. In 2012, Eastman Kodak filed for bankruptcy.
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Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Strategy Driven
APRIL 9, 2012
Amazon now has total market dominance based on leadership, vision, and technological excellence. MAJOR POINT OF UNDERSTANDING: If they had measured the ROI of TV, or the computer, or the automobile, or the telephone, or the Internet after 5 years, NOBODY would have gotten involved, and we’d be in a technological bog – sinking.
Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
Harvard Business Review
APRIL 9, 2018
The first thing they should know is that not all technological change is “disruptive.” Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. It appealed to a niche of film nerds.
Harvard Business Review
MAY 2, 2017
However, 48% of the mid-sized world market leaders come from Germany. In addition, there are traditional regional crafts, such as the clock-making industry in the Black Forest with its highly developed fine mechanical competencies, which developed into 450 medical technology companies, most of them makers of surgical instruments.
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