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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. Books typically valued from $14.95 – $29.95 Book value is not guaranteed.

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The Myth of Virality and What Marketers Can Learn From Justin Bieber

Strategy Driven

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Bezos’ ambitions were as large as the company name, and he eventually developed a business model that would include far more than books.

Brand 59
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Recommended Resources – Look At More

Strategy Driven

About the Book. Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. by Andy Stefanovich.

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The Continuum and the Marketplace

Strategy Driven

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. By developing autonomy, children boost self-esteem. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs.

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6 Silent Productivity and Profitability Pitfalls, part 6 of 7

Strategy Driven

But for this to truly be the case, innovation should not be something that happens every once in a while; it should be viewed as a critical competence – a skill to be developed, fostered, rewarded, and embedded into the workforce. In the new business world, innovation should not be restricted to product development.