Harvard Business Review

MARCH 29, 2012

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

APRIL 23, 2012

I see the two movements of Technology Entrepreneurship and Social Entrepreneurship beginning to converge into a promising solution. has come from high-growth technology companies. To do so will require figuring out how to unite the scalable tools of Technology Entrepreneurship with the moral ethos of Social Entrepreneurship.

Technology 17

Technology Entrepreneur Morale ROI 17

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. Blockchain technology is not well understood and subject to a lot of hype. However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. RyanJLane/Getty Images.

Marketing 9

Marketing Advertising Technology Content 9

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Today, customers want to rely on what other diners have to say to help make decisions about where they should eat next, rather than relying on traditional restaurant advertising.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. Even more challenging, especially for the ROI-driven marketer, is deploying a mobile strategy that moves the needle for the business in the near-term, but also anticipates the future. The Future of Advertising An HBR Insight Center. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

JULY 10, 2013

Every year in late June, the global advertising community descends on Cannes, France for the Cannes Lions Festival the glitzy awards show that celebrates the best work in the industry. It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place.

Advertising 8

Advertising Creativity Industry Brand 8

Harvard Business Review

NOVEMBER 7, 2017

Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Execution 10

Execution Strategy Metrics Resistance 10

Harvard Business Review

OCTOBER 9, 2018

Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. But how many big brands use their advertising, social media, or their packaging to talk directly to consumers about climate change? Embrace renewable energy.

Efficiency 11

Efficiency Supply Chain Energy Transportation 11

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. The CMO role is undergoing a renaissance.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

MAY 29, 2018

” But if you are the Ford Motor Company and face the prospect of investing billions in new technology while your century-old business model is overturned, you might first have a few questions. If Ford applied those same ROI expectations to its new logistics business, it would likely kill it before it has a chance to thrive.

Business Model 8

Business Model Transportation ROI Metrics 8

Harvard Business Review

MARCH 18, 2016

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision. It also helps for long-term planning.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. That you don't need a strategy.

Marketing 105

Marketing Content Audience Brand 105