HR Digest

FEBRUARY 7, 2022

In fact, it were the L&D teams that were instrumental in bringing about wider acceptance of innovative measures, processes and strategies, including reimagining how employees learn to work in a digitized world. Managers will increasingly need to take up more innovative roles to manage disparate and dispersed teams.

Efficiency 105

Efficiency Operations Training Diversity 105

Harvard Business Review

JULY 6, 2015

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. Next, we wanted to see how native advertising compares.

Advertising 8

Advertising ROI Content Marketing 8

Chart Your Course

DECEMBER 28, 2017

That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. Shortage of data scientists encourages innovative solution. Clark, Founder and Chief Idea and Innovation Officer at Ambient Intelligence, Inc.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Strategy Driven

OCTOBER 1, 2012

Certainly not their advertising agency. Look at the elements of business and sales as a result of Amazon’s action, and customer reaction: a huge wow, several social postings, more social proof, an amazing testimonial, customer loyalty, and pass along value that cannot be measured on any ROI scale. They dominate because they innovate.

Loyalty 50

Loyalty Marketing Customer Loyalty ROI 50

Strategy Driven

JANUARY 26, 2011

Today, customers want to rely on what other diners have to say to help make decisions about where they should eat next, rather than relying on traditional restaurant advertising. What’s more, these constituencies are driving advertisers to spend an expected $2.6 Rule 6: Rely on Others for Growth and Innovation.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. There are implications for marketers and advertisers as well. Related Video.

Marketing 8

Marketing Advertising Technology Content 8

Harvard Business Review

MARCH 6, 2013

Even more challenging, especially for the ROI-driven marketer, is deploying a mobile strategy that moves the needle for the business in the near-term, but also anticipates the future. But all is not lost: research shows that connecting second-screen extensions to TV spend can actually multiply its ROI. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. Marketers no longer live in an above-the-line world; instead, direct-response and pay-per-click advertising have entered the mix.

Technology 13

Technology Venture Capitalist CIO ROI 13

Harvard Business Review

JULY 10, 2013

Every year in late June, the global advertising community descends on Cannes, France for the Cannes Lions Festival the glitzy awards show that celebrates the best work in the industry. The contrast really becomes evident when some of the advertising industry''s luminaries take the stage. Advertising Creativity Innovation'

Advertising 8

Advertising Creativity Industry Brand 8

Harvard Business Review

MAY 31, 2013

Digital''s ROI is better than the ROI on analog marketing for one reason: Because it is cheaper. First, by focusing on the ''return'' portion of the ROI equation, not just the investment, we can use the power of digital to be more effective, not just cheaper. Let''s start with email, which still has the highest ROI.

Marketing 8

Marketing ROI Real Estate CRM 8

Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

APRIL 20, 2016

This is the medium that has already enabled the rapid dissemination of innovative economic development models, sustainable energy innovations and grassroots mobilization strategies, which were once front-and-centre on the social web, but are increasingly shoved to the margins. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8

Harvard Business Review

APRIL 23, 2012

From advertising products that get people to buy things they don't need, to social games that are designed to addict people to wasting their time, to "mobile-local-social" products that attempt to leverage the latest technological trends without giving much thought to the importance of the problem being solved.

Technology 15

Technology Entrepreneur Morale ROI 15

Harvard Business Review

MAY 29, 2018

That’s why Ford, in its advertising and marketing, shows people getting on the van with smiles on their faces, making eye contact with their fellow passengers, and engaging in conversation. If Ford applied those same ROI expectations to its new logistics business, it would likely kill it before it has a chance to thrive.

Business Model 8

Business Model Transportation ROI Metrics 8

Harvard Business Review

NOVEMBER 7, 2017

Too often, marketing puts out a new advertising campaign, a new value proposition, or new messaging for the sales team with the expectation that the sales teams will just start using the new language, almost as if they were changing the content on a web page. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Execution 9

Execution Strategy Metrics Resistance 9

Harvard Business Review

OCTOBER 9, 2018

Engage employees, through awards and incentives, to innovate, find operational savings, and develop products that cut customers’ emissions as well. But how many big brands use their advertising, social media, or their packaging to talk directly to consumers about climate change? Embrace renewable energy.

Efficiency 9

Efficiency Supply Chain Energy Transportation 9

Harvard Business Review

MARCH 18, 2016

Website innovation and other digital marketing projects, which require IT staff to accomplish, would be top priorities for marketing. How can we not only keep pace but innovate and lead? Collectively: What is the cost benefit to the organization, and how quickly can we show ROI? It also helps for long-term planning.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. That you don't need a strategy.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. The CMO role is undergoing a renaissance.

P&L 8

P&L Banking Marketing Call Center 8