Lead Change Blog

DECEMBER 2, 2016

Focusing on resiliency, Eileen has found great synergy with health care audiences and long term care, educators (as an award-winning educator, she went from teaching kids to grown-ups—who are still like kids), and women’s leadership groups. I quit and never looked back. That was 36 years ago!”

Health Care 150

Health Care PR Micromanagement Audience 150

Harvard Business Review

JANUARY 19, 2012

Now, I run a consulting firm that focuses on clients' marketing efforts, helping them craft the strategy and language to create critical masses of loyal customers. I know this statement will upset some readers who work in PR, but you can't read through the problems detailed below and tell me the picture I am painting is not accurate.

PR 15

PR Press Release Public Relations Media 15

Tanveer Naseer

AUGUST 18, 2015

I was helping a global software executive prepare for a large industry event, alongside two team members – one from PR and one from marketing. The way we identify natural lightness is on video – so whenever you can – get a video of yourself so that you can see the way you come across to your audience.

CEO 100

CEO Bottom-up PR Audience 100

Harvard Business Review

JULY 27, 2018

Young management consultants may be novices, but they’re sold as experts. Conversely, even experienced consultants, who legitimately present themselves as experts, still feel like novices when they embark on a new project. How do consultants overcome it? Consultancy Work Is a Performance.

Consultative 15

Consultative Project Tactics Learning-by-Doing 15

Chartered Management Institute

NOVEMBER 15, 2023

Derek is director and senior advisor at Pathleader Education Consultants, a registered private K-12 institution in Hong Kong. Catch up on the webinar: Sarah Tam, the Centre’s managing commitment member and PR & media chair, shared insights from UNESCO’s ‘Future of Education’ report, as well as the Peace Centre’s survey.

Webinar 98

Webinar Education Conference Industry 98

Women on Business

NOVEMBER 23, 2010

Evaluate how your services are packaged for your specific audiences. A dear friend and business coach, Marcie Stern of Vocal Consulting, tells me that according to Harvard Business School Research, your business can earn 10 times more by writing down your goals. Value Proposition: What are you really offering your clients?

Press Release 157

Press Release Discount PR Long-term 157

Harvard Business Review

JULY 18, 2014

Now that I’m back in the swing of strategy consulting, I’m finding some of what I learned from the writing process to be useful in client work. I’m hopeful there’s useful perspective here for consultants, accountants, PR professionals – anyone who gives counsel for a living. I thought I’d share what I’ve learned so far.

Consultative 8

Consultative Books Storytelling Open-book 8