Strategy Driven

FEBRUARY 15, 2021

CEO’s Role- Wisdom and Innovation. The second is to lead innovation. Famously, Steve Jobs had no interest in market research when imagining where Apple needed to go next. He has been instrumental in developing enterprise operating systems for EOS Worldwide, Accenture, and The Balanced Scorecard Institute.

CEO 66

CEO Balanced Scorecard Supply Chain Sharpe 66

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Harvard Business Review

OCTOBER 5, 2012

So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends?

CAPEX 15

CAPEX Balanced Scorecard Hedge Software 15

Harvard Business Review

DECEMBER 10, 2015

Five main factors make our clinical partnerships work: Joint operating committees that meet regularly. Take Silver Cross’s joint operating committee with RIC, which convenes on a quarterly basis to review Balanced Scorecard metrics on quality of care, patient experience, volume, and efficiency.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Harvard Business Review

NOVEMBER 23, 2010

He started very well, but as soon as his cash flow improved, financial burdens from family systems stifled his operations. When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities.

Books 14

Books Guidelines Banking Telecommunications 14

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

JANUARY 4, 2013

When I was CEO of Campbell Soup Company, we used a balanced scorecard to create an explicit understanding of each employee in terms of what they were expected to accomplish, including financial objectives, market share objectives and key project objectives. This scorecard defined the "what."

Mission Statement 16

Mission Statement Balanced Scorecard Objective Long-term 16