Books Ethics Human Resources Marketing 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
DECEMBER 7, 2014
A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. For more on strategic sacrifice check out the free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World. The strategy I’ve grown to love and count on over a 45-year career is do less, better.
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Skip Prichard
FEBRUARY 19, 2020
I recently spoke with Stan, thought leader, columnist, and business leader about his new book Be Different! The title of your book is Be Different! There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. The Key to Business and Career Success.
Lead Change Blog
NOVEMBER 15, 2016
Even more, we have a moral and ethical business obligation to be savvy in how the world works. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Understand customer behavior.
In the CEO Afterlife
FEBRUARY 4, 2015
There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource.
Women on Business
DECEMBER 7, 2010
20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.
In the CEO Afterlife
APRIL 24, 2017
Do Less Better is the name of my book. The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The lessons in my book apply to every leader and every organization, big or small. This is not true.
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