In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises.

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Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. Distinguishing Between Two Cultures.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. Despite the necessity for precision in purpose and direction, I see more and more examples of senior business executives operating non-strategically.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

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Ulrich Cost Efficiency Consultative 8

Leading Blog

AUGUST 21, 2012

That single sentence captures the greatest challenge that executives and managers face today: keeping their people and their organizations centered on what matters most. Our good friend, Claude Roessiger has long experience with luxury brand management. He likens our concept of The Main Thing to a strong brand. "A

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Organization Mission Statement How To COO 284

N2Growth Blog

JUNE 11, 2010

Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success. I created a successful language school in the 70s, the old way, of course, literally, physically knocking on corporate doors and asking to speak to the training manager.

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Media Influence Blog Real Estate 357

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The blemish is the abdication of brand attention by top management.

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Brand CEO Stage-Gate SWOT 168

Harvard Business Review

JULY 17, 2015

’” Purpose might have informed the management of two failed brands – Blockbuster and Radio Shack — differently. The brand died a slow death, beginning when Blockbuster filed for bankruptcy in 2010 and then ultimately when its acquirer, Dish Network, decided to shut down all video rental operations in 2013.

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Brand Merchandising Retail Real Estate 8

In the CEO Afterlife

JUNE 19, 2011

Leadership. We operate by the mantra of “use it or you lose it.” As a young Brand Manager, I pounced on consumer insecurities, pumping products that solved bad breath, armpit odor, yellow teeth and bad skin. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership.

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Advice Marketing Marketing Strategy Brand 147

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

For that reason we advocate an alternative: the partnership model, which relies on shared leadership among hospitals, insurance plans, and medical groups. This is the leadership structure needed to improve physician performance and overcome the tendency of doctors to try to maximize their individual compensation.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

APRIL 18, 2017

Suppose you are a brand manager working at company headquarters in France, and you decline the opportunity to oversee the expansion of your product line to China. Nonetheless, in companies with operations that span the globe, it’s often assumed that the corporate ladder includes one or more rungs in international locations.

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Career Globalization Constraint Follow-up 9

Harvard Business Review

FEBRUARY 16, 2011

But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership. Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal.

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Parcell CEO Airlines Trends 12

In the CEO Afterlife

APRIL 10, 2011

Leadership. Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? The leaders of these companies aren’t ‘managing the store’; they’re building new stores. I’m guessing she does a good job managing a big store but think entrepreneurially?

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CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 4, 2012

The flamboyant Ellison is synonymous with the database software that is almost universal in helping companies manage operations. Recently, he returned from the sidelines to again guide a brand that exemplifies style, elegance, and status. Hsieh believes that the culture is the brand. Larry Ellison, Oracle.

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Brand Reputation Sports CEO 252

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. The change in management, which included Bell and Powell, meant a big change in how the company would operate in the following decades.

Brand 100

Brand Brand Management Advertising Management 100