Strategy Driven

MAY 4, 2020

Financing the venture from your personal savings is an option, but won’t be open to many. However, your existing clients can also be used to leverage success in the world of marketing. The use of testimonials is one that can influence virtually anyone that encounters your brand. The ROIs gained from this technique are huge.

Outsourcing 67

Outsourcing ROI Entrepreneur Banking 67

Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

Strategy Driven

MARCH 21, 2019

Financing the venture from your personal savings is an option, but won’t be open to many. However, your existing clients can also be used to leverage success in the world of marketing. The use of testimonials is one that can influence virtually anyone that encounters your brand. The ROIs gained from this technique are huge.

Outsourcing 51

Outsourcing ROI Entrepreneur Banking 51

Strategy Driven

APRIL 17, 2023

Finance is at the very heart of every business! Venturing in Without a Clear Plan Starting a business without a clear plan for your finances is like walking blindfolded. Hence, it is highly advisable to develop a business plan that maps out your business finances, the business model and the nitty gritty involved in its implementation.

Finance 101

Finance Budgeting How To Credit Scoring 101

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

N2Growth Blog

JUNE 11, 2010

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 368

Media Influence Blog Real Estate 368

N2Growth Blog

OCTOBER 6, 2010

Carlos is responsible for more than 300 brands globally, and it’s no wonder why – he has a plan and he’s sticking to it. What’s the ROI on a handshake? Matin Lindstrom followed Charlene with a great presentation on branding. Everything your brand does should survive without the logo.

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

APRIL 19, 2016

Leaders of corporate strategic development need to analyze all of these considerations and be prepared for disruption to ripple through many functions — not just product development and manufacturing, but also finance, tax, legal, human resources, and IT. IP piracy will be another major complication.

Supply Chain 8

Supply Chain Execution Analysis Technology 8

Harvard Business Review

JANUARY 18, 2016

Characteristics: Most physical and institutional structures are already in place in these megacities, but with fast-growing populations and severe congestion, there is an opportunity to create value by improving efficiency and livability, and there is a market of customers with cash to pay for these benefits.

Real Estate 8

Real Estate Entrepreneur Finance Innovation 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. hotel brands — and was looking for more. We have created a third way between your brand sites and the OTAs.”

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. Boards should require that CEO candidates demonstrate not just knowledge of finance and marketing but also a technology aptitude.

CEO 8

CEO CIO Technology CFO 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

MARCH 28, 2016

A market that wants a great product (Product-Market Fit). A well formulated Go-To-Market Strategy. As for distribution, “smart marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales. Go-To Market Strategy is, in essence, the launch. A great product. All of the above.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50