Harvard Business Review

MARCH 22, 2016

You’d think that increasingly sophisticated technology would help reduce this waste. For example, the finance department approves what to buy, facilities maintains equipment, HR tells employees how to conserve energy, and marketing manages the company’s corporate sustainability reporting.

Company 8

Company Management CIO Energy 8

Harvard Business Review

AUGUST 16, 2013

From my experience, I believe that there are four highly interdependent categories of contributions the CIO and IT function should make. I''m often struck by how many articles exclusively focus on new or emerging technology and their productivity or efficiency effects. Google''s CIO on How to Make Your IT Department Great.

Enterprise Architecture 8

Enterprise Architecture CIO Horizontal Integration Information Technology 8

Harvard Business Review

AUGUST 15, 2013

For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys. Accountability.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. It’s time to flip the corporate university inside out, blending marketing with learning to create relationships beyond the transaction. In contrast, IBM’s program helped CIOs be better business leaders.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Lines of business are now getting their own official technology budgets for non-standard software products.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

AUGUST 21, 2013

Information Technology Changes the Way You Compete" was a trailblazing HBR article by Warren McFarlan back in the early 1980s. Their strategic use of information technology (IT) presaged the dot.com boom of the 1990s when the Internet made this kind of online ordering commonplace.

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. population ; they’re a big part of many companies’ market base, and pretty soon they will be the part that counts most. The New Tools of Marketing. But more than anything else, younger consumers like their technology. Where do they shop?

Company 8

Company Hotels Travel Class 8

Harvard Business Review

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Those failures can mean a lot of things — over-budget, data integrity issues, technology limitations, and so forth. ” The EVP of marketing was pleased she could now track the assignment of every single lead.

CRM 13

CRM Project Succession CIO 13

Harvard Business Review

JANUARY 28, 2016

According to the Global Impact Investing Network, the market for impact capital, currently sized at $60 billion, could grow over the next decade to $2 trillion, or 1% of global invested assets. Everyone agrees that impact investing is on the rise. Intensity and immediacy of impact.

Class 8

Class Microfinance Supply Chain Education 8