Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
NOVEMBER 29, 2018
If you have the urge to go it alone, there’s very little holding you back – but the critical difference between success and failure will be your ability to market yourself effectively. Why marketing matters for freelancers. To build up a sound, stable business, you need to master the art of marketing yourself.
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Strategy Driven
DECEMBER 11, 2017
Opt-in leads are a well-studied and reliable branch of marketing that has been covered extensively by blogs like 4ra and others. Listing in All Major Map and Business Directories. If you can establish your brand as the sole provider of something, then you’ll be in a more favorable position in any market.
Women on Business
DECEMBER 13, 2010
Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. You will be a source of encouragement to others thereby keeping yourself encouraged, focused, and committed to success.
Strategy Driven
MAY 13, 2019
Test various profiles, taglines and marketing materials to determine what your audience loves and what they hate. It may improve your new brand’s recognition, because it allows you to leverage word-of-mouth marketing. When you’ve committed to a new brand, stick with it. Change your domains at the same time. Stick with It.
Women on Business
JANUARY 4, 2011
In fact, those that have the tendency to feel guilt are more likely to assist colleagues, are more committed to their organizations, and are perceived by their peers as strong leaders. The guilt-leaners are also proven to be less stressed than their co-workers and have higher job satisfaction. Believe it?
Women on Business
DECEMBER 15, 2010
Look at the opportunity strategically and focus not only what you can contribute, but what this commitment can do for you. Who are the other board members? Are they potentially good connectors and influencers? Related posts: Develop Your Own Advisory Board Post by Jane K. Stimmler, contributing Women On Business writer.
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