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How to Go From Disruptor to Industry Leader: 5 Ways Disney and the UFC Think Alike

Strategy Driven

Disney and the UFC are both in the entertainment business, and committed to providing quality shows. Disney and UFC fans watch the shows, read the fan magazines, and buy related merchandise because of their attachment to the stories that each company promotes. Offer quality entertainment.

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It’s not the company. It’s the people in the company. It’s you.

Strategy Driven

Your commitment to being your best. Companies spend millions, sometimes billions of dollars in advertising, branding, merchandising, strategizing, and every other element of marketing that they believe will bring business success. Do you just go to pass the time for a paycheck, or are you there to earn your pay with hard work?

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The Danger Signs of an Inflated Ego

Frank Sonnenberg Online

Show off expensive merchandise? You can hold your head up high knowing that your hard work and commitment paid off. Check out Franks NEW book, Leadership by Example: Be a role model who inspires greatness on others Do You Know Other Danger Signs? Believe that rules don’t apply to you? Dominate conversations?

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What Turns Customers Off?

Frank Sonnenberg Online

Commitment. The next time you’re selling a product, remember that customers expect more than merchandise; they want to buy from a person they can count on and an organization they can trust. Communication. If your organization has excessive turnover, your customer may wonder what your employees know that they don’t. Character matters!

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How to Hire a CEO You Won’t Want to Fire

Harvard Business Review

Then: commit to a process by which the potential leaders they consider will be honestly, consistently assessed against those criteria and a winner will emerge. Among the others was merchandising experience, which the heir apparent, like his mentor, had in spades. Why is the early narrowing of criteria so important?

CEO 15
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The Consequences of No Consequences

Frank Sonnenberg Online

What happens when someone shows disrespect, tells a lie , bullies a peer, uses foul language, gets into a fight, cheats to win, steals merchandise — and there are no consequences? Wrongs committed by enough people become the norm. The fact is that punishments are reactive — administered after an offense is committed.

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Etsy's Hackathon for Good

Harvard Business Review

The company is doing pretty well: it has over 800,000 active sellers and a 15 million-person marketplace across 150 countries, and last year its gross merchandise sales reached $525 million. He's committed to making Etsy a business with a higher purpose beyond profit. But CEO Chad Dickerson isn't satisfied.