Kevin Eikenberry

JANUARY 24, 2011

A consensus decision – a decision where the leader themselves isn’t making the decision, but truly the full group comes to the decision collectively. Duncan Brodie Reply Sonja Froyen January 26, 2011 at 11:05 am Sometimes leaders forfeit their role in a consensus decision. I completely agree with your other three points!

Consensus 210

Consensus Blog Workshop Learning-by-Doing 210

Strategy Driven

APRIL 15, 2015

Buyer Personas do a great job targeting marketing and sales campaigns to reach the most probable buying audience. Here’s a question: Do you want to sell/market? The belief is that if you can sell/market appropriately – the right campaign to the right buyer with the right solution at the right time – buyers will buy.

Consensus 50

Consensus Brainstorming Marketing Audience 50

The Empowered Buisness

APRIL 6, 2014

Consensus: Your team, industry peers, the media, etc. They buy into the same reason. “ Of course, the economy is to blame.” Consensus grows and resignation becomes contagious within your company and industry. It’s within your control to look for market segments or industries still in a growth mode. all validate your reason.

Organization 164

Organization Leadership Consensus Market Segmentation 164

Strategy Driven

MARCH 5, 2014

What issues would need to be agreed upon for a solution to get group consensus and buy-in? What does the housing market look like for the sale of your house? If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Creativity 91

Creativity Resistance Consensus Case Study 91

Strategy Driven

APRIL 16, 2014

With audience response technology that integrates directly into presentations, presenters can get a real-time snapshot of audience opinions and preferences while using new technology tools to manage complex discussions and quickly build consensus. About the Author. Consider leaving a comment! All rights reserved.

Audience 59

Audience Technology Competitive Advantage Survey 59

Strategy Driven

MAY 13, 2015

I’ve trained sellers to use them for lead generation, to make appointments with the right decision makers (often helped by gatekeepers) and teach prospects to assemble Buying Decision Teams and reach consensus; to help coaches find – and keep – ideal clients, and facilitate their change efficiently. Consider leaving a comment!

Insurance 50

Insurance Objective Learning-by-Doing Consensus 50

Strategy Driven

OCTOBER 23, 2013

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns. Complexity is a huge concern for marketing executives. About the Author.

Marketing 59

Marketing Media ROI Consensus 59

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy 15

Strategy PPM Long-term Short-term 15

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 72

Crisis Crisis Management Budgeting Risk Management 72