Eric Jacobson

JUNE 7, 2013

Is one objective to finalize a business plan or marketing plan? Is one objective how to develop strategic partnerships? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends.

Mentor 61

Mentor CPA Objective Long-term 61

Eric Jacobson

DECEMBER 15, 2012

Is one objective to finalize a business plan or marketing plan? Is one objective how to develop strategic partnerships? Also, since my father was a CPA, he was always reading about new tax laws, so he taught me at an early age to stay up-to-date on my industry and trends.

Mentor 57

Mentor CPA Objective Long-term 57

Harvard Business Review

APRIL 2, 2012

If you're an experienced professional, it can be tough to find a job in today's market. She was a training manager for a large corporation, advising middle and senior managers on career development. Located at the home office, she developed long-term relationship with her clients. Find a market niche. But they weren't.

Marketing 16

Marketing CPA Outsourcing Forrester 16

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. Keep moving!

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. If they do, they need to enter the 21st century and understand that the communications specialty is just one aspect of an overall marketing plan.

Marketing 50

Marketing CPA Leadership Budgeting 50

Harvard Business Review

FEBRUARY 22, 2011

Instead, each possesses a wealth of user information to target ads to individual consumers on a cost-per-click (CPC) or cost-per-action (CPA) basis. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. To keep AdMob from being acquired by Apple.

CPA 15

CPA CPM Advertising Disintermediation 15

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

AUGUST 29, 2018

If the real estate market where you live is down, it could be difficult to get out of your current home. Or if you’re leaving an industry that requires a certification (such as a CPA), maintain any licenses or credentials until you’re entrenched in your new career. How feasible is it to find cheaper housing in your area?

Career 12

Career Budgeting Short-term Planning 12