Remove Creativity Remove Ethics Remove Human Resources Remove Marketing
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. After that, you migrate to tactics – which battles to wage, when, how and with what resources. Human Resources.

Strategy 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Be Different! The Key to Business and Career Success

Skip Prichard

There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves? The title of your book is Be Different! Different in what way? ” -Stan Silverman.

Silverman 108
article thumbnail

How to Thrive Against Giants

In the CEO Afterlife

There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource.

article thumbnail

Living Without the “K” On Your “_eyboard” :: Women on Business

Women on Business

I had to get creative and find alternative ways to get my assignments and correspondence completed. Did you ever notice that when you have to do without something your brain jumps into creativity mode to find an alternative solution to a problem? How do you spur your own creativity to solve problems? Would love to hear about it!

article thumbnail

Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

article thumbnail

5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Evolve into a really good salesperson Approach selling with a creative mindset. That is where “creativity” comes into play. Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect.