CTO Innovation Marketing Project 
N2Growth Blog
OCTOBER 25, 2021
To tackle these issues, for the past five years, the new trend in executive hiring has been the Chief Transformation Officer (CTO) role. This is where the CTO role gets into the spotlight. This is an arduous task, especially if the CTO doesn’t hold the proper authority or have the support of the Executive Board.
Strategy Driven
JANUARY 21, 2011
SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. We want to come out strong.”
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Harvard Business Review
SEPTEMBER 17, 2014
Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. Congratulations!
Skip Prichard
APRIL 12, 2021
Leadership is shifting as we grapple with technology changes, shifting market realities, new business models, and unpredictable outside forces. For example: someone brings bad news about a project. He was the CTO of a global manufacturing company. Thrive in a Hyper-Connected World. What does your body do?
Harvard Business Review
MARCH 26, 2012
Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. It is impossible to earn healthy profits in emerging markets.
Harvard Business Review
AUGUST 16, 2013
As many companies move from exclusively internal focused R&D to distributed-innovation systems (e.g., A new component of the IT function must be developed to support this category of work: the Distributed Innovation Group (DIG). online idea markets), the center of expertise for innovation support, and analysis across the enterprise.
Harvard Business Review
AUGUST 26, 2013
Technology innovation is not slowing down or leveling off, but ramping up — and businesses will soon face a barrage of new digital possibilities. IT is already being asked both to industrialize traditional infrastructures and systems fast to save costs, and to innovate customer experiences and operations with new digital technologies.
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