Harvard Business Review

FEBRUARY 13, 2013

This is usually calculated as the expected net profit attributed to purchases during the entire relationship between a business and its customer. The company is better off offering a discount today, because that will likely increase the customer's loyalty, and loyalty increases the CLV.

Advertising 8

Advertising Discount Media Customer Loyalty 8

Harvard Business Review

FEBRUARY 23, 2018

For example, at financial services company ING, an issue deemed “material” to their view of sustainability related to financing a variety of “sustainable transitions” in industries such clean technology, real estate and others. ” Several industries have launched partnerships between fierce commercial rivals.

Incubator 10

Incubator How To Real Estate Business Model 10

Harvard Business Review

MAY 10, 2012

Net Promoter Score (NPS) is perhaps the best known customer loyalty tool around today, based on the entirely sound principle that the more customer promoters you have (i.e., Many firms assume that because a customer says on a survey that he'd be highly likely to refer you, that he will in fact do so. you get the idea.

Reference 12

Reference Telecommunications Survey Customer Loyalty 12

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. It indeed is.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy 15

Strategy PPM Long-term Short-term 15

Joseph Lalonde

MARCH 14, 2018

Even if it’s walking to the local market for lunch, or parking further away in a parking lot. 3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. John Jantsch of Duct Tape Marketing. Keep moving! Document your life.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

DECEMBER 29, 2011

Economy, Industry by Industry. Rounding out the if-you-don't-understand-history-you're-doomed-to-repeat-it vein, we took a look at 50 years of turbulence in across several major industries. Umair Haque, author of Betterness , argued persuasively that industrial output is no measure of human outcomes. The Volatile U.S.

Video 14

Video Porter Charisma Customer Loyalty 14

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Pitfall #7: Neglecting employees, partners, investors, or customers when building your Social Nation.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

OCTOBER 17, 2018

It’s possible to use social media to communicate with customers in a customer-centric way. Using a variety of social media platforms, companies can share content and answer questions from customers. The marketing department can also ask interesting questions and gain a better understanding of the customer base.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

JANUARY 28, 2015

Supplier relationships, brand identity, process coordination, customer loyalty, and many switching costs were all forms of information. Prospects for profitability vary widely from industry to industry, according to the strength of the five forces that create each one’s specific structure.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Flooding in 2011 in Thailand, harmed 160 companies in the textile industry and halted nearly a quarter of the country’s garment production, increasing global prices by 28%.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream. Motrin Moms. Dell “hell.”

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

AUGUST 11, 2015

The web traffic the stream generates has reshaped the journalism, gaming, and music industries, among others. Relative to the fleet of disposable non-profit astroturfing groups created by industry over the years, taking an Uber to a pro-Uber rally is refreshingly direct. Over 968 million people access it daily. Close to 1.5

Politics 8

Politics Real Estate Morale Business Model 8