Harvard Business Review

MARCH 10, 2015

Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more. This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Loyalty is a mutual investment, not just an exchange.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Strategy Driven

MAY 12, 2014

There are no references to computers, email, the web, Facebook, social media, credit cards, or even television. Yet somehow the book has managed to sell more than 100 MILLION copies over the past seven decades. Think and Grow Rich , and Hill’s writing, is not written in today’s language. Pretty cool, eh? Gitomer and Buy Gitomer.

Customer Loyalty 51

Customer Loyalty Competitive Advantage Books Seminar 51

Strategy Driven

NOVEMBER 22, 2019

Designing a customer loyalty program is one of the most effective strategies to boost your business growth. It is organic and doesn’t require the same amount of resources or time as trying to locate and identify new customers. So, now you have a social media account, you need to know how to use it. Welcome back!

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

NOVEMBER 18, 2013

This is not as difficult as it sounds, especially if you can apply internal pressure to senior management where your product will be used. Have an active social media presence that is easily findable, so your reputation is both visible and impressive. The only people likely to influence change of modification are C-level executives.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Harvard Business Review

APRIL 3, 2015

They each show how consumer feedback delivered through social media slayed a popular brand. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream.

Media 8

Media Airlines Travel Brand 8

Strategy Driven

NOVEMBER 4, 2013

UNLESS somebody in your family, somebody in your circle of friends, or somebody in your circle of influence knows someone up high at those big companies. And it’s the managers or the leaders responsibility to help them be responsible for themselves. If they do, and you can be introduced, you can get in the door. About the Author.

CRM 58

CRM Advertising Customer Loyalty Competitive Advantage 58

Strategy Driven

NOVEMBER 8, 2010

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. Quite literally, it’s my job to be social media savvy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

AUGUST 4, 2017

Whirlpool differentiates its brands — including WP, Maytag , and KitchenAid — by conveying each unique brand voice across a mix of landing sites, social media, and YouTube channels. If brands don’t create a social media presence themselves, customers will create one for them. Add value to the consumer.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

DECEMBER 29, 2011

The video, an interview about his agenda-setting article, " Creating Shared Value ," kicked off a year of revisiting our current economic system across our book , blog , and magazine channels, and it produced some of our best rich media features: Illustrated timeline. Turn Customers into Promoters. Social Media's Untapped Power.

Video 14

Video Porter Charisma Customer Loyalty 14

Strategy Driven

OCTOBER 17, 2018

Allowing customers to solve their problems using their mobile phone will improve the customer experience. Social Media Support. It’s possible to use social media to communicate with customers in a customer-centric way. Those days are long gone, and today’s customers want to have access to more options.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

APRIL 18, 2013

Here are some illustrative ideas in each of the three areas: Getting to know customers better depends on getting them to share more information, as Tesco did with its Clubcard. It means building a profile of each customer, based on transaction and social media data (e.g., their comments on Facebook and LinkedIn).

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. And most importantly, do your stakeholders engage with YOU on social media?

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 29, 2015

What form of advertising are we talking about, and for which products, in which media, over which time periods? Make a list of all of the internal data related to the outcome you would like to influence and when you will need to do the measurements. The reason is simple: Multiple factors go into answering these types of big questions.

Hammer 8

Hammer Advertising How To Customer Loyalty 8