Harvard Business Review

JUNE 2, 2014

This is important, because companies that adhere as closely as possible to the patterns of disruption have the greatest chance to create explosive growth and transform markets. In its early days, market leaders felt no pain because Saleslforce.com wasn’t taking away any of their customers; rather, it was creating new ones.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

OCTOBER 24, 2011

The key to artist-management success is identifying talent early and developing it cost-effectively over a long period of time. Without a simpler, better structured digital market, the direct artist-to-fan business will struggle to grow. Disintermediation has forced a focus on talented individuals who produce great art.

Industry 14

Industry Disintermediation Merchandising Long-term 14

Harvard Business Review

JANUARY 8, 2013

In terms of people, processes and technologies, Toyota and Google's YouTube have little in common. These investments are more about the development of human capital than finance. Obviously, innovation investments shouldn't make it easier for suppliers to compete with or disintermediate their customers. What should it mean?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. RFID technology in the lift tickets track the locations of skiers and their friends on the mountain, and their times on the various runs.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Executives should also be wary of how AI increases the dangers of brand disintermediation. Beyond Chatbots.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

JULY 12, 2017

Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain. Rather, they can become early adopters of the technology. Sponsored by DXC Technology. Crossing the Digital Divide.

Insurance 11

Insurance Industry Policies Market Penetration 11

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Brand marketers must demand change from their own media-buying ecosystem. Connecting the dots. ” Data.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Experience: Buyers use a solution, increasingly in pilots or proof of concepts, and develop perceptions about its value based on that usage.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

MARCH 14, 2017

How Blockchain Works Here are five basic principles underlying the technology. Best known as the technology behind bitcoin, blockchain enables a ledger of transactions to be shared across a network of participants. How technology is transforming transactions. Distributed Database. Blockchain may just be the answer.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? and has studied emerging business and technology trends. You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets.

Disintermediation 130

Disintermediation Cost-Benefit Analysis Short-term Long-term 130