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Marketing Tips for Start-Ups

Strategy Driven

Marketing is one of the most important elements of a business. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below. Finding your niche is key when it comes to developing a strong marketing strategy.

Marketing 103
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Our Top Website Plugins for Shopify Sites

Strategy Driven

It automatically adds alt tags to images, helping your products rank higher in search engine results pages (SERPs) and improving accessibility. Privy: Grow Your Email List Privy is a robust email marketing tool that helps you capture and convert website visitors into subscribers.

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Hiring An SEM Expert: What Skill Set To Look For

Strategy Driven

The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. At the heart of SEM is a company’s SEO (search engine optimization) strategy.

Skills 98
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Are You Building A Business Or A Job?

Tanveer Naseer

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

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Are You Building A Business Or A Job?

Tanveer Naseer

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Banks and lenders have predictive analytics engines that tell the lender the probability that a customer will pay them back. One area so far relatively untouched is change management.

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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail.

CEO 8