Lead Change Blog

JULY 25, 2016

At one conference I attended (the Direct Marketing Association, no less!) I had one business owner tell me in no uncertain terms to leave because there was no place for me and my company at such a conference. I’ve often wondered if that company survived and still thrives today. Having high risk tolerance.

CEO 150

CEO Short-term Long-term Conference 150

N2Growth Blog

APRIL 4, 2011

With all of today’s emphasis on pleasing investors by meeting short-term financial expectations, it is not at all uncommon for many executives to press for better execution when what they really need is a better strategy. Conversely, other executives change strategic direction when what they should do is demand better execution.

Tactics 287

Tactics Short-term Strategic Planning CEO 287

Strategy Driven

APRIL 11, 2019

Falling into this trap will result in effective individual marketing efforts, but no real long-term achievements or substantial KPIs. With the right approach, you can integrate different marketing activities and amplify their impacts. The approach creates a more lasting effect. One more thing….

Marketing 57

Marketing Merchandising Audience Brand 57

Miles Anthony Smith

MAY 2, 2018

If you’re successful, your brand will leave an impact long after you’re gone. It's an extension of yourself that lingers even long after that person has left your website, book, show, or other piece of content. is a leadership, career, and marketing expert and coach. Also, a little charisma does go a long way.

Brand 68

Brand Examples Career Godin 68

Great Leadership By Dan

JANUARY 16, 2014

So it was obvious that these two essential risks were necessary to maintain the forward motion for long-term entrepreneurial success. Successful leaders have the courage to make decisions and to welcome change. Here is a detailed look at why these two essential risks provide you with an unexpected edge.

Succession 242

Succession Direct Marketing Entrepreneur Market Risk 242

Harvard Business Review

JULY 24, 2015

This blast of nostalgia, while great in the short term, illuminates a problematic phenomenon. What they’re often missing these days is a partnership with less prominent authors they cultivate over the long term, enabling them to be far more successful than they could on their own. Become a full partner with authors.

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

FEBRUARY 25, 2015

According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 The recent resurgence in the popularity of catalogs raises questions about their value and long-term viability. Will they once again fall out of fashion at the first sign of softness in the market?

Retail 8

Retail Brand Fashion Apparel 8