Direct Marketing Marketing Productivity Technology 
Strategy Driven
DECEMBER 19, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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Women on Business
MARCH 4, 2011
Someone from the outside is much less likely to find themselves mired in the extraneous details of your product or service, and much more apt to clearly focus on the benefits. Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. This is a wasted opportunity.
CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Technology and its role in travel 2.0 Where has time gone.
Miles Anthony Smith
MAY 2, 2018
Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.
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