Seven Reasons Brainstorming Fails
Lead Change Blog
AUGUST 23, 2021
As we begin to hopefully move out of remote work and covid clutter, pivoting seems to be the mantra on many leaders’ lips. Certainly, it will not be “business as usual.” How many ways can we respond to customers and clients? What new offerings might we create? But before a group is convened to “brainstorm”, consider these reasons why many “ brainstorms” fail: The people doing the brainstorming are there by mandate – not by desire. Send out an open invitation. Those who care most will show up.