Ethics Management Marketing Strategy Technology 
Strategy Driven
DECEMBER 28, 2023
In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.
In the CEO Afterlife
DECEMBER 7, 2014
Optimists favor ‘ doing more with more ,’ placing bets that higher sales and profits will pay for the added investments in headcount or technologies; we’ve all been there at one time or another. The strategy I’ve grown to love and count on over a 45-year career is do less, better.
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In the CEO Afterlife
SEPTEMBER 8, 2015
Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming. Now, I don’t want anyone to think that I don’t value information technology.
Strategy Driven
MARCH 15, 2019
To that list we’d add evolution: evolution of technology; evolution of science; evolution of intelligence. This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. It’s been said that death and taxes are life’s two certainties.
Women on Business
JANUARY 11, 2011
Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.
In the CEO Afterlife
JULY 10, 2011
Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Our business should be more sustainable.”
Women on Business
JANUARY 15, 2011
This little book offers 57 ways to manage your fee structure to your advantage. Join The Whale Hunters group on LinkedIn for more discussions about how to be successful selling to big companies in a tough market. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune.
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