Let's Grow Leaders
SEPTEMBER 19, 2022
Say a hard no to ethics and values violations. The most powerful way to gain the confidence to say no at work is to be crystal clear about what matters most. For example, “Yes, it sounds like this project would benefit our marketing strategy. Other powerful phrases to say yes… and.
Strategy Driven
JANUARY 18, 2024
With emerging technologies, shifting consumer behaviors, and dynamic market trends, staying ahead of the curve is more crucial than ever for online businesses. In this blog post, we’ll explore the key e-commerce marketing trends that are shaping the industry in 2024.
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In the CEO Afterlife
SEPTEMBER 8, 2015
How many times have you heard that “knowledge is power?” In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. . Power Corollary: Better Decision-making = Power. Power Corollary: Better Decision-making = Power. The reason?
Strategy Driven
AUGUST 20, 2021
When it comes to designing a fully comprehensive marketing strategy, you have to include social media. Core values represent the underlying ethical principles of the organization. Social media has given companies a level of access into human behavior unparalleled in the world before. Align Messages with Core Values.
In the CEO Afterlife
DECEMBER 7, 2014
The strategy I’ve grown to love and count on over a 45-year career is do less, better. A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Like many giants, Kraft has thrived by doing more with less , thanks to several acquisitions and the ensuing power of clout.
Strategy Driven
MARCH 15, 2019
This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. The product or service that is powered by an authentic message and provides the most utility to it’s consumers without compromising the human and ethical side of it’s message, will prevail.
Women on Business
JANUARY 11, 2011
Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.
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