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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. What strategies are successful? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Look at what your competitors are doing.

Marketing 162
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The price of leadership

Lead on Purpose

The authors propose three questions you should ask to assess your own leadership potential: How far do you want to go? Working with people on other teams, spending time with customers and understanding your markets take a lot of time. Reply MAPping Company Success , on January 3, 2010 at 11:34 pm said: [.] Good stuff, as [.]

Price 198
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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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Stretch Assignments for High Potential Employees

CO2

Convince upper management to support a proposal. Lead people from different cultures, gender, or racial or ethic backgrounds. When Steve Jobs saw an opportunity to innovate or a new market, he went after it, even if it meant cannibalizing one of his own successful products. What makes for a successful stretch assignment?

Diversity 140
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Guest Post: Watch Out for Flying Monkeys!

Lead on Purpose

Jim’s passion is product management and product marketing. With over 20 years of technology industry experience, he has a fresh and current perspective in leading product management teams and has a gift for taking conceptual ideas and turning them into strategic reality using methods based on market sensing best practices.

Marketing 113
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Ethics for Technologists (and Facebook)

Harvard Business Review

In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. Most of the times people won’t mind or won’t care….but

Ethics 8
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There's Still Time

Women on Business

If your mind is full of things you keep meaning to get done, your head won’t be in the game Do the hard stuff first: outbound sales calls, proposals, etc.