Film Management Marketing Resistance 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. I believe the answer is yes.
Women on Business
DECEMBER 20, 2010
Strong yet Others are from books, films and politics. At first I sulked and resisted; that’s the drama queen in me. Many of the women who shaped us were in our families, mothers, grandmothers, aunts, sisters, neighbors, and teachers. The others can get a silent salute from the heart. Here are two that jumped out at me as I was reading.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Strategy Driven
OCTOBER 9, 2013
But after meeting internal resistance, we integrated elements of going tribal to create a new company, Division-D. As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. The tribe had its own management, goals and infrastructure. It was clear it needed a tribal approach.
Harvard Business Review
APRIL 9, 2014
Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. There was some unhappy news about one of your films in production. We have had a substantial difficulty with every film that we made.
Harvard Business Review
APRIL 4, 2011
In her essay " Sweatpants in Paradise ," which appeared in the magazine The Believer , Young manages to be personal and ethnographic, credulous and incredulous, close up and far away. What wowed me in particular was the contribution Young makes to the field of experience marketing. It was soothing and stimulating at once.
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. To resist the urge to self-censor. I’m glad I did.
Strategy Driven
OCTOBER 8, 2012
Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I visit prospective customers almost daily, mostly insurance agents and property managers, and provide value. I’m feeling a great deal of resistance from people about creating videos to grow their business. What is the value?
Expert insights. Personalized for you.
150 
Let's personalize your content