Strategy Driven

JULY 15, 2017

It’s healthy for the community, the employees, and your company’s finances at the same time, and seems almost too good to be true. Although you probably nibbled at the thought of becoming more eco-friendly when you heard that it’s great for PR, you need to focus on the right aspects of it. Photo courtesy of Pexels.

PR 50

PR Energy Environment Marketing 50

Women on Business

DECEMBER 14, 2010

What are some innovative ways you can target and reach your potential advocates? Book sales have contributed more than $600,000 to these charities. Consider the methods that Megan Megale used to get in touch with the people she knew would support her daughter’s remarkable project. I think about it every day.

Press Release 182

Press Release Discount PR Open-book 182

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. I do believe the “why” is critically important in business, and if you watch Sinek’s short lecture on TED video , you may see a different perspective on its importance too.

Press Release 167

Press Release Discount PR Marketing Strategy 167

Women on Business

JANUARY 12, 2011

Tanya energizes leaders to help them light the spark in their teams that results in: the proliferation of ideas and innovation,shorter cycle times, more collaborative environments, and high customer and employee loyalty. Please join me in welcoming Tanya Maslach of Elevati, Inc. to Women On Business. You can learn more about Tanya below.Â

Press Release 100

Press Release Discount PR Magazine 100

N2Growth Blog

MARCH 31, 2010

Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable? and any number of other appearance specific issues can add to, or detract from, the strength of your personal brand. I Think Not.

Blog 318

Blog Gordon Brand Media 318

Lead on Purpose

DECEMBER 6, 2010

Marketing: When most people hear the word ‘marketing,’ the duties of PR and marcom are how they usually interpret it. Accounting/Finance: This group is often completely ignored by product management. They get the most up-to-date, critical information from customers of any group in the company.

Productivity 182

Productivity Products Management Leadership 182

N2Growth Blog

APRIL 2, 2010

Successful businesses adapt to market innovations and thrive, while those that fail to make iterative leaps fall by the wayside. Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice. I Think Not.

Media 325

Media Blog Tools Influence 325

Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

JUNE 15, 2016

While Windham continued to manage PR during the day, she “became obsessed” with the idea for the electrostatic wand. In order to support corporate hackers like Atis and Windham and foster internal innovation, companies need to identify these individuals and understand what makes them tick. The prize?

Bureaucracy 8

Bureaucracy Innovation Brand Competitive Advantage 8

Women on Business

JANUARY 24, 2011

Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Be guided by appropriateness and tie into what the target values or needs most. Base marketing initiatives on shared values and multiple-agendas. The most creative approaches will get the most attention.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 3, 2013

If you know everything about a particular industry, pick a cofounder who won''t have the blinders you do — especially helpful when you consider that much business innovation comes from people who aren''t in the field. B-school buddies do not a business marriage make. Ah, so you both went to Wharton, did you? Don''t over-plan for scale.

Entrepreneur 10

Entrepreneur PR Bottom-up Finance 10

Harvard Business Review

JUNE 19, 2015

“Organizations need to keep changing, adapting, and innovating,” he says. “You need to be seen as credible” when you’re talking about the financial implications of your initiative to the finance group, for instance. ” It may be difficult, but it’s also a vital skill to master.

Project 8

Project Restructuring Hotels Case Study 8

Harvard Business Review

MAY 11, 2017

That may be the journey from unhealthy to healthy living, or from being broke to being a good steward of their finances. Innovations driven by obstacle-as-competition insight: In-app bar code scanner to make it easy to track packaged foods. Massive food database, so users never have to enter nutritional data.

Levitt 14

Levitt Real Estate PR Video 14

Strategy Driven

MARCH 28, 2016

It encompasses market analysis, pricing decisions, launch timing, channel partnerships, customer acquisition costs, building and training a sales force, distribution planning and budgets, customer service, PR, media, and establishing realistic short and long-term ROI expectations of the company.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50