Harvard Business Review

NOVEMBER 13, 2012

Several operational levers influence sales team activity to help you achieve these ends, including the following. focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g.

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15

Harvard Business Review

FEBRUARY 7, 2013

It's far more likely that you and the people who influence you use the former. Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower. Marketers segment you, target you, and analyze you.

Self-aware 13

Self-aware Market Segmentation Technology Comparison 13

Harvard Business Review

MAY 3, 2013

Pizza Hut''s campaign unwittingly shut the door on thousands of customers who were either: 1) people within the target market that the ad alienated (ex: millennials who care about politics more than pizza); or 2) people excluded from the target market altogether (ex: non-Gen Yers). Customer service Customers Marketing'

Market Segmentation 9

Market Segmentation Advertising Marketing Bond 9

Harvard Business Review

DECEMBER 22, 2010

Five years later, under the banner of "The Girl Effect," Nike Foundation and its many partners, such as the NoVo Foundation the World Bank, DFID and the UN Foundation, have successfully influenced the global agenda and helped launch multi-million dollar programs to empower adolescent girls around the world. Early results are encouraging.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

FEBRUARY 1, 2013

All participants were executives with budgetary and decision-making responsibility or direct visibility and influence for Big Data initiatives. One of the benefits of Big Data approaches is that the advent of new Big Data technology platforms makes the process of asking questions less expensive and more cost effective.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JUNE 14, 2013

As a marketer, I work to engage women online with brands and causes. Ideally, a brand and a woman of influence interact directly, one to one. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. It''s her phone.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Corporate procurement processes are opaque, secretive, and can be influenced by political pull as well as pure performance. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change.

Strategy 8

Strategy Competitive Advantage Environment Execution 8