Innovation Marketing Maturity Tactics 
Harvard Business Review
MAY 31, 2012
Management knows it and so does Wall Street: The year-to-year viability of a company depends on its ability to innovate. Yet many companies have not yet learned to manage innovation strategically. One tool we've developed to help companies manage their innovation portfolio is the Innovation Ambition Matrix (see the chart below).
N2Growth Blog
AUGUST 12, 2010
Great leaders intrinsically understand that team building catalyzes collaboration, creates both disruptive and incremental innovation, facilitates a certainty of execution, and is one of the key foundational elements associated with creating a dynamic corporate culture. silence) … great then lets move forward. That's consensus."
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Strategy Driven
NOVEMBER 6, 2015
The business absolutely needs energetic and emotionally mature leaders for it to prosper. It is important to identify swings and trends so that innovation can remain a strength of your business. Marketing plan is annually updated, with realistic, measurable goals. Focus on excellence. Instill discipline. About the Author.
Harvard Business Review
JANUARY 28, 2013
When I urge managers in a company to make open innovation part of their innovation strategy, they get it conceptually. A vice president of the group had been to a presentation on Open Innovation and was intrigued by the concept. However, even mature solutions should undergo rigorous evaluation and testing. Think again.
Harvard Business Review
SEPTEMBER 20, 2013
An “innovation engine” is an organization’s capability to think and invest in long-term opportunities along with the competence to drive continuous innovations for top-line growth each year. This is your bench of corporate innovators: your intrapreneurs. You already have natural intrapreneurs in your company. Failed Leadership.
Harvard Business Review
OCTOBER 11, 2011
Pampers is now one of UNICEF's largest corporate donors, yet the campaign has delivered year-on-year growth for P&G's brand even in its toughest markets. The result is a new model for cause-related marketing, an innovative way to strengthen mature brands, and a path-breaking avenue to raise money for the big issues.
Strategy Driven
MAY 25, 2011
And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.
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