Leadership Marketing PR Public Relations 
Eric Jacobson
FEBRUARY 14, 2022
Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.
Let's Grow Leaders
NOVEMBER 19, 2021
11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership. 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. .”
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leaderCommunicator
AUGUST 20, 2021
Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. For example, some communication leaders argued that marketing should be a part of the communication function, while others said it was more effective as a separate function. What works best structurally depends on each organization.”
Leading Blog
JULY 16, 2021
Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake it till you make it.” Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. No one is immune.
Lead Change Blog
DECEMBER 16, 2014
What can we learn from these top digital marketers, and how do we engage and influence them? Bryan Kramer identified the 30 influencers and Leadtail analyzed over 20,000 of their public tweets, which included 9,413 links, 3,554 unique hashtags, 8,070 mentions/replies, and 2,589 retweets. How do they engage on social media as humans?
Women on Business
JANUARY 17, 2011
When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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