Harvard Business Review

FEBRUARY 29, 2012

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience. When no one funds you, you know there's no market for your idea.

Porter 16

Porter Mass Marketing Supply Chain Retail 16

Harvard Business Review

DECEMBER 30, 2016

Most established businesses, however, privilege products over processes in their platform strategies. Traditional operations research process optimization, for example, seldom embraces A/B testing or incorporates customer recommendation engines. The economics of innovation change when R&D becomes less a process and more a platform.

Process 10

Process Competitive Advantage Outsourcing Supply Chain 10

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

NOVEMBER 17, 2015

operations in favor of financial performance. Meanwhile, Dr. Piech was obsessed with achieving dominant global market share, which included a larger presence in the U.S. Volkswagen will have to abandon its strategy of world domination and the hubristic “Das Auto” branding approach we see in the ads.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Brand-Building and Customer Connection. ” The Challenges.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

APRIL 15, 2014

Designers and entrepreneurs have been experimenting with live prototyping — putting unfinished product ideas in the context of real markets and real customer situations — for years, and now bigger businesses have begun to catch on. Might we expose our strategy to competitors? Might we tarnish our brand?

Brand 8

Brand Productivity Products Mass Marketing 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. By 1955, IBM's revenues were $564 million and it led the world market in making computers. Here are several lessons worth sharing.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. In recent years, Indian firms such as Dr Reddy's have also started globalizing their R&D footprint by moving into Western markets. and the U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

JUNE 15, 2017

General Motors, once the world’s largest car maker, has decided to stop selling vehicles in India by the end of 2017, since it considers its India operation to be not profitable. 1 — Consistent Leadership Over Time Matters in This Market. 3 — Competition Is India-Specific, and Your Strategy Needs to Be, Too.

CEO 9

CEO Long-term Short-term Mass Marketing 9

Harvard Business Review

MARCH 16, 2016

He expects to operate it, perhaps daily, yet the chances are he possesses little or no mechanical knowledge. The required changes may surprise you and raise questions about effective selling in your market. Any strategy is about priorities and trade-offs. It represents a large investment for the average purchaser.

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 7, 2013

For entrepreneurs, investors, and policy makers, there is plenty to learn from both the strategy and the outcome. Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8