Strategy Driven
APRIL 25, 2019
A well written press release can earn plenty of valuable exposure for a business or other organization. Unfortunately, many press releases feature faults that make them less effective than they could be. Five Press Release Mistakes the Pros Never Make. A Well Established Tool With Plenty of Uses.
Steve Farber
MARCH 26, 2014
Press Release : Fortune 500 Executive Leadership Coach and Best-Selling Author to Share Stage with Mega-Rockstar at 2nd Annual Extreme Leadership Summit in Chicago this April 11-13. He has orchestrated the upcoming leadership summit with creativity and productivity as central themes of the conference.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Strategy Driven
FEBRUARY 14, 2023
While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media. An effective press release is short and sweet at approximately 400-600 words. But how do you get media coverage when you are just starting?
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
MAY 19, 2020
Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. Users have made their preferences clear, and now it is time for marketers to listen. However, you may worry that creating video content is expensive compared to, say, blogs, or press releases. You need video to succeed online.
Women on Business
DECEMBER 8, 2012
Marketing – all companies do it. Whether a television campaign, internet ads, radio spots or magazine spreads: companies market themselves in order to stay relevant and attract clients. As self employed women it is easy to forget how important it is to market yourself. Press Releases.
The Horizons Tracker
JUNE 6, 2022
They produce a press release announcing the launch of the new product to its potential customers. This is not to say, of course, that projects will automatically go from successful pilot to market with nothing in between. A good approach to avoid this is the “working backward” method popularized by Amazon.
Expert insights. Personalized for you.
57 
Let's personalize your content