Harvard Business Review

SEPTEMBER 26, 2014

My colleague Tim Joyce and I have found a similar viral phenomenon with superconsumers — our term for people who buy big volumes of a product or service, but who often can be convinced to buy even more. These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales.

Marketing 8

Marketing Mass Marketing ROI CRM 8

Strategy Driven

DECEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. Click here to cancel reply.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Harvard Business Review

JANUARY 16, 2013

One example: A team that was testing a new modem put out a call for help and got 170 volunteers to test the product and give the designers feedback. The McKinsey Global Institute estimates that this change alone can improve employee productivity by up to 25%. Integration. into the core.

Media 8

Media McKinsey Supply Chain Telecommunications 8

Harvard Business Review

OCTOBER 10, 2017

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

Innovation 8

Innovation P&L ROI Long-term 8

Harvard Business Review

MARCH 3, 2015

Since 2008, according to a McKinsey study , companies have devoted more time and money to social networks and 20% less to e-mail communications. They buy point-of-sale data from retailers and have systems that purport to match Facebook or Twitter IDs, for example, with a given campaign and subsequent retail sales for a product.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

MARCH 21, 2012

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. It calls on manufacturers to design products that can be disassembled at the end of their product life and recycled at a high level. trillion in savings globally from improved resource productivity. We did that.

Strategy 11

Strategy McKinsey Chemicals Armstrong 11

Harvard Business Review

JUNE 13, 2018

No longer do consumers need to do their own background research on a product or company to find what they are looking for. Research from McKinsey found that personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more. It’s a good time to be a consumer.

Marketing 9

Marketing Brand Storytelling ROI 9

Strategy Driven

OCTOBER 25, 2019

Agility is defined by McKinsey & Company as “… the ability of an organization to renew itself, adapt, change quickly, and thrive in an environment characterized by rapid change, ambiguity, and turbulence.” How do we implement an agile mindset to incorporate both sides of the productivity equation?

Agility 50

Agility Process Management McKinsey 50

Harvard Business Review

NOVEMBER 13, 2012

To answer these tough questions, we can turn to two of the world's best number crunchers, McKinsey and PwC (full disclosure: I have a consulting partnership arrangement with PwC US). But the brutal logic of the McKibben, PwC, and McKinsey numbers applies at the microeconomic level as well. How fast do we have to change?

McKinsey 8

McKinsey GDP Cost-Benefit Analysis Constraint 8