Skip Prichard

MARCH 3, 2021

This is a cultural trend, a new definition of credibility and authenticity that bleeds over into the marketing realm. After four years of research, and the deeper exploration that we were able to undertake, we saw this broader movement organize into a small set of micro-trends that we describe in Unfiltered Marketing. Far from it.

Brand 119

Brand Storytelling Trends Content 119

Harvard Business Review

DECEMBER 22, 2011

Consider journalism, the profession most obviously shattered by this trend. One level up, editors are not only super-storytellers but super-curators, figuring out what streams of information should weave together on the website and in actual stories. Reporters have traditionally been finders of information and spinners of stories.

Storytelling 15

Storytelling Disaggregation Supply Chain Globalization 15

Harvard Business Review

MARCH 15, 2017

While boards may define their need for a technology director somewhat differently, “every board should have access to someone who knows what technology can do for the business and what the trends are,” says Theriault. I can guide them by saying, let’s look at this trend or here’s a new technology to consider.

CIO 8

CIO Committee Technology P&L 8

Harvard Business Review

FEBRUARY 22, 2012

The best thing to share will depend heavily on the product - the labels on energy hogs like light bulbs, air conditioners, and cars should tell us the total energy use and cost to operate over a year or the product's lifetime. For milk or snacks, the energy used to get it to shelves makes sense, but again, may not be helpful for consumers.

Supply Chain 14

Supply Chain Retail Apparel B2B 14

Strategy Driven

MARCH 24, 2021

These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. With this in mind, we can’t say for sure which trends will reign supreme in the coming years, but some latest breakthroughs do come out on top. Progressive marketing. Semantic search.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Harvard Business Review

SEPTEMBER 17, 2013

National trends in data on the U.S. Two, leadership rounds are an important means of exposing non-medical leaders in finance, operations, and other areas of the hospitals to the front lines of patient care. Customers Health Operations' To truly improve the patient experience, it is important to get the patient’s perspective.

Health Care 9

Health Care COO Operations Storytelling 9

Harvard Business Review

OCTOBER 5, 2015

When and how do we shift our businesses from legacy operating models to ones that better reflect the future? However, new technologies like CrowdTangle are better suited to spotting trends from social media to inform reporting and to identifying the optimal promotional mix for a news organization.

Media 8

Media Advertising Audience Technology 8

N2Growth Blog

SEPTEMBER 19, 2010

However being aware of industry trends, competitive positioning, who the thought leaders are, etc. Periodicals, Trade Publications and Industry Journals : Again, not being able to address the specific needs of each reader, you must make your own choices here as well. are all critical to your success. and college.

Blog 419

Blog Open-book Library Learning-by-Doing 419

Harvard Business Review

APRIL 10, 2013

If you apply that simple yet elegant measuring stick to an overwhelming glut of information, you have the beginnings of a powerful data visualization that can simplify the complex, identify trends, and shape your audience''s comprehension of the story you want to tell. Minimize the number of canvases.

Audience 8

Audience Trends Video Participative 8

Harvard Business Review

JULY 23, 2013

Coca-Cola, following a well-defined global trend among savvy advertisers, declared in 2011 that it''s marketing practice was going to shift to content creation. At my agency, Story Worldwide, we''ve been doing storytelling work with brands around the world for some 15 years. Advertising Marketing'

Brand 8

Brand Globalization Advertising Storytelling 8

Miles Anthony Smith

NOVEMBER 7, 2019

They are on top of the latest trends in SEO, SEM and copywriting strategies. T Brand Studio Aside from partnering with big brand names, they use their authentic journalistic and storytelling approach to create custom content that is as compelling and fascinating as the rest of their journalism. Caylin White Have a plan!

Marketing 105

Marketing Content Audience Brand 105