Harvard Business Review

NOVEMBER 1, 2012

Here are some of the most salient, which I discussed in a session I moderated last week at the Inbound Marketing Summit on " Digital Marketing in the Political Arena ," guest-starring Harvard Kennedy School professor Nicco Mele and fellow HBR blogger Michael Schrage , who recently wrote an astute piece about polling.

Media 8

Media Marketing Politics Hammer 8

Harvard Business Review

OCTOBER 15, 2018

His stated goal is enabling small investors to get access to alternative high-quality investments, such as in private tech companies like Uber and AirBnB. Thus, the most lucrative investment opportunities, with the highest payoff potential, never see the light of public market.

Venture Capitalist 8

Venture Capitalist IPO Company Kleiner 8

Harvard Business Review

DECEMBER 22, 2014

At the same time Amway and L’Oreal thrived in the same market and personal care sales boomed across most of India. We’ve also seen the reverse, where a retained search firm convinces an American company with very modest goals for India to hire a leader used to running a thousand-person organization. David Mulford, U.S.

Venture Capitalist 10

Venture Capitalist Price Marketing Learning-by-Doing 10

Harvard Business Review

MAY 19, 2016

Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness.

IAM 9

IAM Productivity Products Company 9

Harvard Business Review

NOVEMBER 14, 2016

Norway was the first to adopt a quota for female board members (40%) in 2004. Other nations followed suit – adopting either mandatory quotas (Germany, France, Belgium, Iceland, Italy) or voluntary goals (Austria, Finland, the Netherlands, Spain, Sweden, the UK), with goals for female representation ranging from 25% to 40%.

Diversity 8

Diversity Resistance CEO Goal 8

Harvard Business Review

APRIL 23, 2018

The Commercial Space Launch Act of 1984 (and amendments in 1988 and 2004) called for government agencies such as NASA to support the development and growth of commercial space. First, the frontier technologies that NASA needed were not already available on the market; they had to be developed from scratch by specialized contractors.

Budgeting 8

Budgeting Technology Innovation Operations 8

Harvard Business Review

FEBRUARY 25, 2014

After five years, in 2004, Tickle was profitable with more than $20 million in revenue; it received an acquisition offer for $100 million, as well as IPO entreaties. Lean Product Development and Customer Development processes) decreases the chance of a startup’s failure.

Career 8

Career Company IPO Christensen 8

Harvard Business Review

MAY 16, 2016

But in an age when Google and Facebook — founded in 1998 and 2004, respectively — are two of the biggest companies in the world, those days are over. He suggests you “think about the transition in steps,” which “preserves your optionality to disengage” at any point during the process.

Due Diligence 9

Due Diligence How To Learning-by-Doing Case Study 9

Harvard Business Review

NOVEMBER 2, 2012

The goal is to figure out which persuadable voters to spend energy — and dollars — on, in the hope of moving the dial just slightly in their favor. In 2004, microtargeting was a fairly new concept. What were some of Obama's key features that you would use to market him, to tell a story based on the data you had?

Survey 8

Survey Politics Information Discount 8

Harvard Business Review

FEBRUARY 3, 2015

On a scale of one to five, how important is having a good network to your ability to accomplish your goals? 2 (2004): 349–399. Learn more about your market value. When I ask my executive students this question, most of them answer in the fours and fives. 3 (2000): 425–455. Start a blog. Find out who reads it.

How To 8

How To Diversity Letter Learning-by-Doing 8